Trinity Mirror £5m ad campaign asks us to 'seize the New Day'

Newspaper launch on Monday will be preceded by extensive television, print and social media ads created by Quiet Storm






Trinity Mirror is to launch a £5m ad campaign to publicise its new newspaper the New Day, including a heavyweight TV push.The upbeat campaign, which uses the strapline “Seize the New Day”, includes a 30-second TV ad that will air in prime-time slots this weekend during Coronation Street, Ant and Dec’s Saturday Night Takeaway, England’s Six Nations rugby clash against Ireland and Sky’s Game of Thrones.“The launch campaign captures the spirit of how our reader feels – upbeat and positive, relishing life,” said Zoe Harris, group marketing director at Trinity Mirrorand publishing director for the New Day.The campaign has been created by ad agency Quiet Storm with media planning and buying by Vizeum.The New Day will launch with a print run of 2 million on Monday, when it will be available for free,and the price will then be set at 25p for two weeks before rising to 50p.