Saturday 16 January 2016

Learner Response January essay

1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to).
www: Much better coverage of key areas:decline in newspapers industry etc.
ebi: Almost no focus on the question the word trust appears three times in the essay and not in the intro.
Still lacking examples and theories.
2) Read through the mark scheme. Of the six different statements, write which you think is currently your strongest and which is weakest. Explain WHY and, for the weakest, what you are going to do to improve in that area.
Strongest: Well structured, articulate and engaged.My essay was structured well with various paragraphs leading up to the conclusion with different examples and theories.
Weakness: A sharp focus on the question throughout,this is my weakness because i go off the topic and don't relate that theories example to the question properly.

3) Read through the exemplar A grade essay. What does this essay offer that yours does not? Identify THREE things you can take from this essay to improve your own responses in future.

  • Statics 
  • Good arguments
  • Good points

4) Write ONE new paragraph for your January assessment essay. Ideally, this should be a section you did not cover in your original essay. This paragraph needs to be comprehensive and meet the criteria for Level 4 of the mark scheme.

With new and digital media developing audiences are given a wide range of opinions and examples as well as generating their own content, leading the society to be more democratic.However, the new and digital media confuses the audiences on to who's content to believe as their are so many different things happened and said.

Friday 15 January 2016

BBC risks excluding viewers by prioritising online content

BBC3 move to online-only, fears over future of traditional broadcasting and corporation being too ‘overtly political’ among public’s concerns, study finds.
BBC4 the bridge
Older, poorer and rural viewers could all be excluded by the BBC’s plans for the future, according to warnings published by the BBC Trust.A consultation of more than 10,000 people revealed that many older licence-fee payers said they feared being forgotten and left behind by “the prioritisation of online content over traditional broadcasting” given in the BBC’s own proposals to create a “British, bold and creative” broadcaster.Because times changing the BBC are chasing after to receive more viewers especially the younger generation as they use everything from their phone to tablets.BBC should not be following viewers should be chasing and catching up to them as they have other more older viewers who cant keep so I think they need to prioritise  them.

Al-Jazeera America to shut down after less than three years on air

The Qatar-funded cable news network’s last US broadcast will be 30 April, as viewership remained meager and declining oil prices put a damper on funding
al jazeera america
Less than three years after its launch, al-Jazeera America is shutting down. The news was abruptly announced to staff on Wednesday afternoon. The network’s last day on the air will be 30 April.
The enterprise was troubled from the beginning: seven hours into its first day on the air, al-Jazeera America was already mired in a lawsuit with one of its carriers, AT&T, which dropped the network before it even began. Its viewership was usually between 20,000 and 40,000 viewers in prime time – Fox News averaged 1.95m viewers in the third quarter of 2015.When a news station comes it hard to people to tune in as they already have they favourite news channel that they feel is reliable to them,so it was going to be hard in the first place but I dont think they should have shut it down.

Identities and the Media: Reading the riots

1. How did the language and selection of images in the coverage create a particular representation of young people? 

The newspapers featured large, and aggressive images of the young people the Daily Mirror called ‘young thugs with fire in their eyes and nothing but destruction on their mind’, or the Daily Express called simply ‘flaming morons’. Newspapers presented young people as not being brainless and very dangerous. 

2. Why does David Buckingham mention Owen Jones and his work Chavs: the demonisation of the working class?

In his recent book Chavs, Owen Jones points to the emergence of a new form of class contempt in modern Britain. The working class, he argues, has become an object of fear and ridicule.

3. What is the typical representation of young people – and teenage boys in particular? What did the 2005 IPSOS/MORI survey find?

The typical representation of young people, especially teenage boys, is as shown on many of the stories about teenage boys where they are described as yobs, thugs, sick, feral, hoodies, louts, heartless, evil, frightening and scum. A 2005 IPSOS/MORI survey found that 40% of newspaper articles featuring young people focused on violence, crime or anti-social behaviour; and that 71% could be described as having a negative tone.

4. How can Stanley Cohen’s work on Moral Panic be linked to the coverage of the riots?

Cohen argues that the media play a role in ‘ in reporting the phenomenon and in expressing the fear and outrage of ‘respectable society’, they make it more attractive to those who might not otherwise have thought about becoming involved. In this case, the media coverage can be seen to reflect a much more general fear of young people (and especially of working-class young people) that is very common among many adults: the media speak to anxieties that many people already have.

5. What elements of the media and popular culture were blamed for the riots?

It was rap music, violent computer games or reality TV that was somehow provoking young people to go out and start rioting.It was rap music, violent computer games or reality TV that was somehow provoking young people to go out and start rioting.

6. How was social media blamed for the riots? What was interesting about the discussion of social media when compared to the Arab Spring in 2011?

 Despite being depicted by tabloids as mindless thugs and morons, the rioters were also seen as somehow skilful enough to co-ordinate their actions by using Facebook, Blackberry and Twitter. The Sun, for example, reported that ‘THUGS used social network Twitter to orchestrate the Tottenham violence and incite others to join in as they sent messages urging: ‘Roll up and loot’. 

7. The riots generated a huge amount of comment and opinion - both in mainstream and social media. How can the two-step flow theory be linked to the coverage of the riots? 

In this case, the web forums (not least of newspapers and broadcasters) were overflowing with opinions, while an army of bloggers and tweeters effectively created a running commentary on events as they unfolded. Giving more ordinary people have their say on these situations.

8. Alternatively, how might media scholars like Henry Jenkins view the 'tsunami' of blogs, forums and social media comments? Do you agree that this shows the democratisation of the media?

Centralised corporations controlling media – is now finished: hierarchical, top-down communications have been replaced by a more egalitarian approach. But it's useful to consider that new media are simply providing more opportunities for ignorant people to mouth off about whatever happens to have annoyed them that day. overall he was pleased that the media are not run by the bug media moguls and new media gives alot of people them the freedom of saying what they want and whenever they want.

9. What were the right-wing responses to the causes of the riots?

The right-wing response: amoral youth
Probably the most astonishing example of this argument came in an article by Max Hastings of the Daily Mail, headed ‘Years of liberal dogma have spawned a generation of amoral, uneducated, unparented, welfare dependent, brutalised youngsters’. For some right-wing commentators, it is parents who are principally to blame for this situation; while others, such as Katharine Birbalsingh, blame schools for failing to instil discipline and respect for authority – especially, according to her, in black children.

10. What were the left-wing responses to the causes of the riots?
Left-wing responses: inequality and poverty
Such commentators point out that the UK has one of highest levels of inequality in the Western world. They argue that it was unsurprising that most of the disturbances erupted in areas with high levels of poverty and deprivation – and, they point out, it was tragic that these communities also bore the brunt of the damage. More specifically, they point to the cuts in youth services, rising youth unemployment (which is now over 20% in the 18-25 age group) and the removal of the Education Maintenance Allowance. While these are valid arguments, they also appear to look only to youth as the cause.

11. What are your OWN views on the main causes of the riots?
Personally, I believe the killing of Mark Duggan should have not happens and so they local civilians were protesting peacefully and that was very good.They needed to express them self,however what followed after should not have happend. Tottenham youth started linking together on the high street to through fire and looting shops then the whole of England joined from Manchester to Liverpool and Birmingham.Then west london,south london and east london so far a couple days people thought this was a good idea to steal from shops it was't even about Mark Duggan.

12. How can capitalism be blamed for the riots? What media theory (from our new/digital media unit) can this be linked to?

Others, like Dan Hind on Al Jazeera, argued that the government’s decision to bail out the banks was indicative of ‘a social and political order that rewards vandalism and the looting of public property, so long as the perpetrators are sufficiently rich and powerful’.

13. Were people involved in the riots given a voice in the media to explain their participation?

When the producers of BBC2’s Newsnight invited the eminent Tudor historian Professor David Starkey to discuss the riots, they might have been hoping for a considered historical perspective. 

14. In the Guardian website's investigation into the causes of the riots, they did interview rioters themselves. Read this Guardian article from their Reading the Riots academic research project - what causes are outlined by those involved in the disturbances?

Many rioters conceded that their involvement in looting was simply down to opportunism, saying that a perceived suspension of normal rules presented them with an opportunity to acquire goods and luxury items they could not ordinarily afford. They often described the riots as a chance to obtain "free stuff" or sought to justify the theft.Despite David Cameron saying gangs were "at the heart" of the disturbances, evidence shows they temporarily suspended hostilities. The effective four-day truce – which many said was unprecedented – applied to towns and cities across England. However, on the whole, the research found gang members played only a marginal role in the riots.Contrary to widespread speculation that rioters used social media to organise themselves and share "viral" information, sites such as Facebook and Twitter were not used in any significant way. However, BlackBerry phones – and the free messaging service known as "BBM" – were used extensively to communicate, share information and plan riots in advance.Although mainly young and male, those involved in the riots came from a cross-section of local communities. Just under half of those interviewed in the study were students. Of those who were not in education and were of working age, 59% were unemployed. Although half of those interviewed were black, people who took part in the disorder did not consider these "race riots".
Rioters identified a range of political grievances, but at the heart of their complaints was a pervasive sense of injustice. For some this was economic: the lack of money, jobs or opportunity. For others it was more broadly social: how they felt they were treated compared with others. Many mentioned the increase in student tuition fees and the scrapping of the education maintenance allowance.

15. What is your own opinion on the riots? Do you have sympathy with those involved or do you believe strong prison sentences are the right approach to prevent such events happening in future?

The public,especially the black community,were angry because of the death of Mark Duggan but it wet to anointer level through the youth taken an opportunity that would never come out in a long time.They took their opportunity and it left the city in pieces. However I still dont believe the media should be labelling them that as they were a lot of youths in the rioters however there were many more millions of youths at home watching this.So its abit of order saying all youths are out of order and dangerous.

Friday 8 January 2016

Five things great brands will do differently on social media in 2016

It’s easy to be distracted by the latest shiny innovations, but a focus on quality content and media planning are key for successful social media marketing
Logo of Twitter and Facebook
Last year was great for social but it’s always good to have some perspective. Facebook’s recent $4.5bn (£3.1bn) earnings are hugely impressive but also suggest that overall social investment is still only around 1% of total media spends ($611bn globally). If there’s any doubt of the continual appeal of traditional media then look no further than the US Super Bowl – any advertiser could have shifted their budget from a single 30 second commercial and instead driven around 80m views on YouTube, enough to make them the most viewed video of the year. Clearly many advertisers were happy to keep their budgets on TV.



Thursday 7 January 2016

Why Twitter would be right to expand to 10,000 characters – in 10,000 characters

Would a new character limit be good news for open debate on Twitter – or would the end of brevity just be an excuse for more ads?
The BBC TV show Sherlock TV - perfect topic for a Twitter rant, Leigh Alexander argues. “Every few tweets will be from this one person, a finely-carved holiday slice of whatever potent thing they are thinking or feeling in front of their instantaneous platform with no respect for brevity...”
At last, we’ll have plenty of room to couch our situation comments in actual context. We’ve all been there before: two years ago, you livetweeted a movie. And yet, today, you get a baffled reply to one of the two-year-old livetweets from a stranger, who didn’t get your joke, or who didn’t understand what you meant.This is a good idea and a bad one as users can write a lot so opinions are seen can be understood instead of separating their content to different tweets.However 10000 characters is a lot so it may ruin the timeline as some can write and people don't have that much time to read as they are only twitter to have fun and catch up on news in a summary.

Sunday 3 January 2016

BBC hit by widespread outages taking website and iPlayer offline

UK public broadcaster apologies as its internet services are taken down in what may have been a DDoS attack affecting its website, apps and streaming services
BBC website error page
The BBC has suffered an intermittent internet services outage that took down its website, the BBC iPlayer and all other digital services provided by the bbc.co.uk domain.Users started complaining about the iPlayer and website issues in the early hours of the morning, with web service down detector indicating major issues from around 7am on Thursday.The website was showing 500 error code pages, with some parts of it intermittently loading and others completely offline, before it came back online shortly before 11am.

Will 2016 be the year web advertisers realise we don’t want to be monitored?

Everyone hates web adverts – except those people developing intrusive technology to force them on us.
A sales assistant shows features of iOS9 on an Apple iPhone 6, which comes with the option of installing an ad blocker.
 Apple launched the latest version of its iPhone operating system, iOS9. One feature of the new system is the option to install an ad blocker, preventing the phone’s Safari web browser from loading most web ads. The following day, the top-selling application in the UK was Peace, an ad blocker by celebrated software developer Marco Arment.An estimated 150 to 200 million people use ad blockers on their desktop or laptop ad browsers and that number is growing at 41% a year. As ad spending shifts from desktops to mobile platforms, ad blockers such as Peace terrify both advertisers and proprietors of services that rely on advertising for their revenue.

BBC freedoms and the TV licence fee deal

A TV camera outside New Broadcasting House in central London
As part of its financial settlement with the chancellor in July, the BBC agreed to take on a proportion (less than 25%) of the cost of providing free TV licences to the over-75s between 2015 and 2020 (Letters, 29 December). In return the BBC was granted financial concessions (indexation of the licence fee and reduction in spend on broadband roll-out and S4C) worth virtually the same amount. After 2020 there will be no obligation on the BBC to provide free TV licences to anyone, but the valuable concessions will remain in place.

Has social media ruined the web?

An Iranian blogger thinks the rise of social media is killing the potential of the web.
Logo of the Twitter and Facebook seen through a magnifier.
During his time in prison, the rise of smartphones and apps had changed the online world. Blogging and independent websites had been overtaken by social media networks, with the likes* of Facebook, Twitter and Instagram dominating the market.Derakhshan mourned the loss of the web as he knew it, particularly the lessened power of the hyperlink, something he believes had a democratising effect on the access and sharing of information.It promises freedom, increased communication, and more liberty yet the reality is that the more meaningful