1) Institution: the impact of Google on the newspaper industry
2) Audience and Institution: how news consumption has changed
3) The future of newspapers: Build The Wall analysis
4) The decline of newspapers: the effect of online technology
5) Citizen journalism: Media Magazine article and questions
6) News Values: theory and updating them for digital media landcape
7) Marxism & Pluralism: Media Magazine article and questions
8) Media Conference: notes from speakers
9) Marxism and Pluralism: views and values question
10) NDM Section B essay on blog - consumption and production question
11) Marxism and Pluralism: Alain de Botton on the news - lecture and questions
12) Globalisation: questions and blog task
13) Globalisation: Media Magazine - Google Glass, techno-panics and data mining
14) News on the Tweet report and questions
15) Audience and Institution article and questions
16) Institution case study: NDM and News Corporation
Monday 14 December 2015
NDM: The key concepts of audience and institution
1) What was the relationship between audience and institution in the pre-digital age?
The two concepts are inseparably connected. While their business models and products might differ, all institutions need audiences if they are to generate profit.But whilst every institution needs an audience, contemporary audiences are increasingly able to access media in ways which bypass traditional media institutions.
2) The article gives a lot of examples of major media institutions. Choose three examples from the article and summarise what the writer is saying about each of them.
• The article talks about how ITV relies on income generated by advertisers. This means that appeal to a large audience are seen as more valuable than ones with smaller niche audiences.
• The article talk about how Sky One needs an income from subscribers and may well invest in programming that attracts a loyal audience, who are more likely to invest in a long term subscription to guarantee early access to the
shows they enjoy.
• The article talks also about how MailOnline receives more income the longer a reader stays on the site, so stories will feature lots of images and videos, and sensationalised or controversial
3) The article ends with a section on the digital age
The article end section talks about how institutions need to adapt to survive as they can only survive through the audience viewing or purchasing from them.As the audiences go somewhere else to get what they want.So the digital age has allowed the media institutions to come up wit creative ways to keep the audience still interested and they will keep trying to introduce new ideas to keep them interested.
4) How do YOU see the relationship between audience and institution in the future? Will audiences gain increasing power or will the major global media institutions hold sway?
I believe the audience have the power and so the many media institutions will need to change their ways or even cut down their spend to survive as audience wont be purchasing their content.Such online news,music,cinema films etc the audience can get all these things from somewhere else without having to pay.
The two concepts are inseparably connected. While their business models and products might differ, all institutions need audiences if they are to generate profit.But whilst every institution needs an audience, contemporary audiences are increasingly able to access media in ways which bypass traditional media institutions.
2) The article gives a lot of examples of major media institutions. Choose three examples from the article and summarise what the writer is saying about each of them.
• The article talks about how ITV relies on income generated by advertisers. This means that appeal to a large audience are seen as more valuable than ones with smaller niche audiences.
• The article talk about how Sky One needs an income from subscribers and may well invest in programming that attracts a loyal audience, who are more likely to invest in a long term subscription to guarantee early access to the
shows they enjoy.
• The article talks also about how MailOnline receives more income the longer a reader stays on the site, so stories will feature lots of images and videos, and sensationalised or controversial
3) The article ends with a section on the digital age
The article end section talks about how institutions need to adapt to survive as they can only survive through the audience viewing or purchasing from them.As the audiences go somewhere else to get what they want.So the digital age has allowed the media institutions to come up wit creative ways to keep the audience still interested and they will keep trying to introduce new ideas to keep them interested.
4) How do YOU see the relationship between audience and institution in the future? Will audiences gain increasing power or will the major global media institutions hold sway?
I believe the audience have the power and so the many media institutions will need to change their ways or even cut down their spend to survive as audience wont be purchasing their content.Such online news,music,cinema films etc the audience can get all these things from somewhere else without having to pay.
Friday 11 December 2015
NDM case study: News on the Tweet
- Why are respected news brands good news for Twitter?
News brands are good news for twitter as the audience like to follow the news as it happens; like to see it breaking on Twitter; and enjoy the combination of Twitter and news content.They also enjoy the personalisation, debate and finding communities of like-minded people, which are all elements of their news experience.
- Why in turn is Twitter good for respected news brands?
It is not surprising that newsbrands are an important source of new Twitter users. More than one in 10 of the newsbrand followers on Twitter claim they were first introduced to it by their newspaper brand – that amounts to hundreds of thousands of Twitter users –and doesn't include those who were introduced by their favourite journalists. News brands also increase traffic. Four in 10 agree they check Twitter frequently to see what is going on with their favourite newspaper brands.Perhaps this is what helps make
newsbrand followers such a valuable audience for Twitter. They are three times more likely to retweet than non-followers; four times more likely to post links to articles and three times more likely to tweet about trending news topics.- The report suggests that old and new media “are not, in fact, in direct competition, but often work extremely well together to enhance both the media eco-system and the consumer experience”. What evidence do they provide to support this idea? Do you agree with it?
I agree with this as before news was very much produced and the main platforms such as tv news and newspapers.So audiences could not respond to it and so new media allows the audience to say their opinions on comments section or tweet.As the news is very serious twitter allowed a little a bit of "banter" to it as the audience are much younger but are socially aware so when they link a article to a tweet the funny memes and funny vines are responded to it.
- On page 24/25 of the report, the focus turns to 'gossip' or 'banter'. What example tweets from journalists are used to illustrate this?
Tom Newton Dunn @tnewtondunn • Feb 12
Biggest cheer at the Emirates tonight by
#AFC? To an announcement for the MUFC
away fans that no more trains leaving Euston.
Neil Ashton @neilashton • Nov 5
Arsenal are toast: In all seriousness now, what
are the sales figures like for this kind of stuff?
Caitlin Moran @caitlinmoran • Jan 11
The most amazing thing about the story of
President Hollande having an affair is that he
apparently only has one pair of shoes
- Do you think the increasing amount of 'gossip' or 'banter' is harming the reputation of news and journalists?
No I believe the news having this sort of banter and gossip is bringing a lot of the younger audience to join in with news as before news was very serious and boring for the younger generation.Now that twitter has shown they are able to laugh at some stuff of or take the mick out of someone.An example of this is when David Cameron story about having a oral sex with a pig,normally young generation wouldn't care or wouldn't even hear about but twitter news spreads very quickly the news was a to topic for a full 24 hours as the younger audience just taking jabs at him making a funny situations.
- What does the report say about trust in Twitter and journalists (look at pages 34-39)?
Almost half of all Twitter users, and almost two thirds of news brand users, say it is important that news on Twitter is verified by a respected brand. This helps build trust in the content.
- Finally, do you think new and digital media developments such as Twitter have had a positive or negative impact on traditional newspapers?
BBC to confirm it will extend 10pm news by 10 minutes
Move to beef up Monday to Thursday bulletins from new year comes amid increased rivalry with ITV’s News at Ten
The move to end the main bulletin at 10.45pm, first reported by the Guardian last week and expected to be announced officially later today, will increase the overlap with Newsnight, BBC2’s current affairs programme, which starts at 10.30pm.This isnt a good idea as tv news is decreasing because of new digital media as the audience receive news instantly online with access to live streaming of the live news too.So running it long would not make any difference.
What are Facebook and other social media doing about Donald Trump?
US presidential candidate is using TV coverage and the power of the social web to publicise his campaign
The US woke up on Friday to the news that Donald Trump was a full 20 percentage points ahead of Ted Cruz, his nearest rival, for the Republican nomination, and a good 16 percentage points higher than America’s top political analysts thought he would be.
Running on a platform of “making America great again”, his campaign has been noteworthy for Trump’s egregious widespread insults and total fabrications, on a gargantuan scale.
The most recent of which was him claiming to have seen “thousands of Muslims” dancing in the streets of New Jersey after 9/11. No evidence exists of this, because it never happened. Donald Trump has so far spent a mere $217,000 on broadcast advertising,
The US woke up on Friday to the news that Donald Trump was a full 20 percentage points ahead of Ted Cruz, his nearest rival, for the Republican nomination, and a good 16 percentage points higher than America’s top political analysts thought he would be.
Running on a platform of “making America great again”, his campaign has been noteworthy for Trump’s egregious widespread insults and total fabrications, on a gargantuan scale.
The most recent of which was him claiming to have seen “thousands of Muslims” dancing in the streets of New Jersey after 9/11. No evidence exists of this, because it never happened. Donald Trump has so far spent a mere $217,000 on broadcast advertising,
Saturday 5 December 2015
Globalisation
1) Why was Google Glass controversial?
Google glass created a moral panic as consumers saw it as a threat that the Glass may encourage people to become "less engaged" in conversations with each other, because of the uncertainty that the person you’re talking to is actually paying attention to you and is’t preoccupied with surfing the net.
2) What are the positive elements to Globalisation that the article highlights?
The world becomes more accessible, and people are enriched by getting to know and understand it better. Increased choice and opportunities empower people, while access to information can enhance not only the ability to make informed decisions but even the democratic process.
3) What are potential negatives to Globalisation?
Smaller companies have no hope of staking a claim on the global market as they won’t be able to compete.
4) What is a techno-panic? How does it link to moral panics?
A techno-panic is a type of moral panic that centres on fears regarding specific contemporary technology or technological activity. Moral panics are often related to a change that some have viewed as a threat to the rest of us as a whole. Often the threat is exaggerated, and done with the intent of selling newspapers or other similar media texts. They both link together in this case as it demonstrates how the Google Glass may encourage people to become less engaged in conversations with each other.
5) What is your opinion on the privacy debate and major corporations being able to access large quantities of personal data?
With the Google Glass the feature of facial recognition software – meaning that individuals could be picked out from a crowd of faces with ease.The glasses are you to have access to everything however institutions have access to your private life aswell. This is important as your want you private life to stay private and dont want anyone seeing what your doing on the web.As privacy is important.
Google glass created a moral panic as consumers saw it as a threat that the Glass may encourage people to become "less engaged" in conversations with each other, because of the uncertainty that the person you’re talking to is actually paying attention to you and is’t preoccupied with surfing the net.
2) What are the positive elements to Globalisation that the article highlights?
The world becomes more accessible, and people are enriched by getting to know and understand it better. Increased choice and opportunities empower people, while access to information can enhance not only the ability to make informed decisions but even the democratic process.
3) What are potential negatives to Globalisation?
Smaller companies have no hope of staking a claim on the global market as they won’t be able to compete.
4) What is a techno-panic? How does it link to moral panics?
A techno-panic is a type of moral panic that centres on fears regarding specific contemporary technology or technological activity. Moral panics are often related to a change that some have viewed as a threat to the rest of us as a whole. Often the threat is exaggerated, and done with the intent of selling newspapers or other similar media texts. They both link together in this case as it demonstrates how the Google Glass may encourage people to become less engaged in conversations with each other.
5) What is your opinion on the privacy debate and major corporations being able to access large quantities of personal data?
With the Google Glass the feature of facial recognition software – meaning that individuals could be picked out from a crowd of faces with ease.The glasses are you to have access to everything however institutions have access to your private life aswell. This is important as your want you private life to stay private and dont want anyone seeing what your doing on the web.As privacy is important.
Facebook rolls out live streaming video service
- Facebook has begun rolling out a new feature on its social network which allows users to stream live video.
- A select group of celebrities and high profile users have been able to use the service for several months.
- Live streaming via mobile phones has become one of the big technology trends of the year, with Twitter-owned Periscope and Meerkat proving popular.
NDM has given social networking to new levels as live streaming as users can video what they are doing live instead of writing status to say what is going so.If they are on holiday or at a concert and they went to show the view or the fun that they are having a live stream is useful.Also for the media institutions that have Facebook users they can show live streams of live updates or correspondent can stream live from an event.
YouTube tipped to strike licensing deals for TV shows and films
Report claims online video service is set to negotiate with Hollywood studios and TV firms to help YouTube Red compete with Netflix, Hulu and Amazon
YouTube is preparing to strike deals with Hollywood studios and television firms to bring films and TV shows to its YouTube Red subscription service.The online video service is keen for its $9.99-a-month service to compete more directly with rivals such as Netflix, Amazon and Hulu.This is a new wave of NDM allowing to watching their favorite movies and series online with online subsciptions.Showever many people can still get their movies online aswell through illegally sites which is free and it can be HD. However Youtube the money they have they can invest a lot into this and it will be succesful.
- Its report suggests that YouTube is in the “early stages” of these talks, but that it hopes to commission original shows and films rather than simply license existing content.
- Netflix, Amazon and Hulu license many older movies and TV series that have already run elsewhere, while YouTube is focusing on new material
YouTube is preparing to strike deals with Hollywood studios and television firms to bring films and TV shows to its YouTube Red subscription service.The online video service is keen for its $9.99-a-month service to compete more directly with rivals such as Netflix, Amazon and Hulu.This is a new wave of NDM allowing to watching their favorite movies and series online with online subsciptions.Showever many people can still get their movies online aswell through illegally sites which is free and it can be HD. However Youtube the money they have they can invest a lot into this and it will be succesful.
Friday 4 December 2015
Mark Zuckerberg returns to top of MediaGuardian 100 power list
Mark Zuckerberg returns to top of MediaGuardian 100 power list
Facebook founder’s extraordinary year propels him to top spot of list that has highest proportion of women in its 15-year history
- Your interactive guide to the MediaGuardian 100
- Women on the rise, but much still to do on diversity
Mark Zuckerberg has returned to the top of the Guardian’s annual power list, the MediaGuardian 100, after a year in which Facebook, the social network he founded, was used by 1 billion people in a single day.The list confirms the growing influence of US technology groups, with Google co-founder Larry Page and the Apple chief executive, Tim Cook, also claiming top spots.This shows powerful NDM has change the media as social networking sites are used billions of people around the world.So the media top 100 are not media executives of TV channels or films studios its social network founders.
Mark Zuckerberg has returned to the top of the Guardian’s annual power list, the MediaGuardian 100, after a year in which Facebook, the social network he founded, was used by 1 billion people in a single day.The list confirms the growing influence of US technology groups, with Google co-founder Larry Page and the Apple chief executive, Tim Cook, also claiming top spots.This shows powerful NDM has change the media as social networking sites are used billions of people around the world.So the media top 100 are not media executives of TV channels or films studios its social network founders.
Feedback Essay
WWW: There are some good points here – particularly on Marxism and Pluralism where the essay steps up a level with well-chosen quotes that support your argument. The challenge now is making sure that level can be consistently applied across the whole essay.
EBI: The first half of the essay is pretty poor – it lacks focus on the question, your points are difficult to follow and there are very few quotes, theories or examples. This starts from the very beginning –your introduction offers nothing, not answering the question clearly or introducing your main case study. In addition, written English is poor and this will hold you back from the higher levels. Example: you spell ‘pluralism’ or ‘pluralist’ wrong throughout the essay.
The lack of focus on the question is particularly worrying: you need to use the wording from the question throughout – consumption and production. Take your news values paragraph – is there any link to the question at all?
You also seriously lack examples, quotes and theory. Ian Tomlinson – you say police killed him but then he died of natural causes? You don’t name Eric Garner… how is that possible when you were doing this online and had access to the internet? Not good enough I’m afraid.
LR: Plenty to do… Write a new introduction on your blog clearly answering the question, laying out the argument and introducing your case study. Then re-write your news values paragraph with clear focus on the question – consumption and production.
The development of new/digital media means the audience is more powerful in terms of consumption and production as the audience have more power as they can access news on the go and they give their opinion on it as their NDM has lead to produce websites,apps, social media pages and live streams so this gives the audience a quicker and easy access to live news.Another example is that audience have more power in terms of production too as they can produce their own content this is called citisim journalism.They can write their own blogs and tweet as everyone has a smart phone they can take picture or videos and even the latest app everyone using periscope any incidents to show other people what is going on. Also through media consumption instead of waiting for the paper tomorrow as everyone has access to internet and has a smart phone or laptop to access the news online. Also its meets the needs of the audience as the audience want the sports section as on the newspaper it just a could of pages at the back and its one day late however online you can search for your clubs news, with many other links to gossip and videos.This is for the reason of the decline of news papers as NDM has taken over in favour of the audience
Media researchers Galtung & Ruge analysed international news stories to find out what factors they had in common, and what factors placed them at the top of the news agenda worldwide. They came up with a list of news values.Such as Continuity events that are likely to have a continuing impact (a war, a two week sports tournament) have a high value when the story breaks.Negativity is the bad news such as death, tragedy, bankruptcy, violence, damage and natural disasters.Elite Nations Or People is any story which covers an important, powerful nation (or organisation) has greater news values than a story which covers a less important nation. There are others aswell and these have changed as news is stations and newspapers in the UK may have stories the audience dont want so now with NDM they can visit others sites or stream other foreign news station such as CNN or Al-Jazeera as the audience have the power now with NDM they can view news any where with different news values such as VICE which is the YouTube channel which covers topics that the big media institutions dont cover as they give a voice for the voiceless.So we have a greater variety of news and values with the theory of the hypodermic needle theory which suggests that media messages are injected directly into the brains of a passive audience.
EBI: The first half of the essay is pretty poor – it lacks focus on the question, your points are difficult to follow and there are very few quotes, theories or examples. This starts from the very beginning –your introduction offers nothing, not answering the question clearly or introducing your main case study. In addition, written English is poor and this will hold you back from the higher levels. Example: you spell ‘pluralism’ or ‘pluralist’ wrong throughout the essay.
The lack of focus on the question is particularly worrying: you need to use the wording from the question throughout – consumption and production. Take your news values paragraph – is there any link to the question at all?
You also seriously lack examples, quotes and theory. Ian Tomlinson – you say police killed him but then he died of natural causes? You don’t name Eric Garner… how is that possible when you were doing this online and had access to the internet? Not good enough I’m afraid.
LR: Plenty to do… Write a new introduction on your blog clearly answering the question, laying out the argument and introducing your case study. Then re-write your news values paragraph with clear focus on the question – consumption and production.
Media researchers Galtung & Ruge analysed international news stories to find out what factors they had in common, and what factors placed them at the top of the news agenda worldwide. They came up with a list of news values.Such as Continuity events that are likely to have a continuing impact (a war, a two week sports tournament) have a high value when the story breaks.Negativity is the bad news such as death, tragedy, bankruptcy, violence, damage and natural disasters.Elite Nations Or People is any story which covers an important, powerful nation (or organisation) has greater news values than a story which covers a less important nation. There are others aswell and these have changed as news is stations and newspapers in the UK may have stories the audience dont want so now with NDM they can visit others sites or stream other foreign news station such as CNN or Al-Jazeera as the audience have the power now with NDM they can view news any where with different news values such as VICE which is the YouTube channel which covers topics that the big media institutions dont cover as they give a voice for the voiceless.So we have a greater variety of news and values with the theory of the hypodermic needle theory which suggests that media messages are injected directly into the brains of a passive audience.
Thursday 3 December 2015
#1in5Muslims: Twitter mocks Sun front page with 'facts' about Muslims
The internet has hit back after the Sun claimed one in five Muslims has ‘sympathy for jihadis’
After the Sun published a front page claiming one in five British Muslims had “sympathy for jihadis”, the tabloid has been hit with criticism about its polling methods and a record number of Ipso complaints.Twitter users, however, took a different tack. Using the hashtag #1in5Muslims, some much-needed humour was added as people tweeted their own made up and humorous facts about Muslims. This is a great example of NDM empowering the the media instititions as the twitter users are correcting and going against them as usual we couldnt voice our opinions like this as NDM has come we can comment and tweet or own opinions free speech.The more people talk about the more chance it will trend and the news story will be seen in a bad light and have very bad publicity.
Monday 23 November 2015
NDM case study: Globalisation
1) Is our news influenced by American cultural imperialism? What examples can you think of?
Yes as the news that are broadcasted or published these days is for the TV or on-line website.the way we were influenced is by the news showing funny videos so a talking point on social network was the boy who was singing a nation anthem at a baseball game.He was hiccuping as well as singing the national anthem a a lot of people thought it was funny it was uploaded to YouTube and its got re tweets on twitter.Then BBC posted on their website with the video so showing funny videos and talking about is news now when American news station have been doing this for a long period of time.
2) Has the increased globalisation of news improved the audience experience? How? Why?
It has increase audience experience as new digital media has allowed news to give more access for the audience as whenever they post a story or it Live they can get involved by on line comment.They can get involved by # and saying their opinion on social network. Also when the news does post online web pages their high quality pictures and clips and so news has become more valuable and reliable as they can also stream it online live when ever they
are on the go.
3) Has globalisation benefited or damaged major news institutions? How? Why?
It has damaged major institutions as news is easy to access and it can be accessed anywhere at anytime.Also the major institutions are giving out free content when others dont want to but they have to as the audience can just get their news from somewhere else.
Yes as the news that are broadcasted or published these days is for the TV or on-line website.the way we were influenced is by the news showing funny videos so a talking point on social network was the boy who was singing a nation anthem at a baseball game.He was hiccuping as well as singing the national anthem a a lot of people thought it was funny it was uploaded to YouTube and its got re tweets on twitter.Then BBC posted on their website with the video so showing funny videos and talking about is news now when American news station have been doing this for a long period of time.
2) Has the increased globalisation of news improved the audience experience? How? Why?
It has increase audience experience as new digital media has allowed news to give more access for the audience as whenever they post a story or it Live they can get involved by on line comment.They can get involved by # and saying their opinion on social network. Also when the news does post online web pages their high quality pictures and clips and so news has become more valuable and reliable as they can also stream it online live when ever they
are on the go.
3) Has globalisation benefited or damaged major news institutions? How? Why?
It has damaged major institutions as news is easy to access and it can be accessed anywhere at anytime.Also the major institutions are giving out free content when others dont want to but they have to as the audience can just get their news from somewhere else.
Essay NDM
The development of new/digital media means the audience is
more powerful in terms of consumption and production. Discuss the arguments for
and against this view.
Has new digital media given the audience more power or has
it just given the media firms more success in terms of consumption and
production.
The increase of news online has lead to the decline of print
newspapers this has allowed the news institutions to produce websites,apps,
social media pages and live streams so this gives the audience a quicker and
easy access to live news.Instead of waiting for the paper tomorrow as everyone
has access to internet and has a smart phone or laptop to access the news online.Also
its meets the needs of the audience as the audience want the sports section as
on the newspaper it just a could of pages at the back and its one day late
however online you can search for your clubs news, with many other links to
gossip and videos.Also some institutions have pay walls. This means that
consumers have to subscribe and pay a monthly fee to read a certain newspaper
online.This has become a good solution for media firms who put up the paywall
as they believe they don't want to release their news content for free however
the audience wont pay for a monthly subscription as they can get their news for
free somewhere else.However the free content might not be as good as the ones
with a paywall as its free it might be not a reliable or even copied and pasted
from other rival news websites.Therefore the media firms who put up the paywall
have made loss in and haven't made profits or a large amount of revenue.
Also there has been an increase in citizen journalism as
soon it was easier to have camera phone in your pocket and when a citizen saw a
unusual or disasters they would take a picture or video.They can post it up
online or give it to media institutions as many of the big news station use it
on their news segments and online posts to show the audience how reliable they
as the video in context with the description.The picture or video from citizen
shows a sense of realism as the content is sometime unclear,low quality and
very shaky in comparison to a real camera having a exceptional lighting and high quality camera equipment to
help the audience get real sense of what happened however the citizen
journalism is more effected as it was right in the moment and gives the
audience the perspective of someone who was there.An example of citizen journalism
is the death of Ian Tomlison who was pushed over by police at a protest in
central and died of natural causes after suffering a heart attack.The video got
in the hands of the guardian who wrote a article on it and the video was seen
every where online on TV news channel.As after the police faced no punishment
or further actions.Also this happened in New York where a man was choked by
police as they took him down for selling cigarettes and he yelled out I cant
breathe several times as the police kept go on and a pedestrian videoed
this.The video went online all the favorite African american artist or actor
posted up a swell other people and the #Blacklivematter was trending and
#Icantbreathe was trending too.All these example who produced by the audience
and the # and it becoming trending was all due to the audience and the media
institutions used to this talk about it on their website or segments.So they
jumped on the bandwagon as they didn't use any of their sources or research as
it was all new digital media produced by the audience.
Media researchers Galtung & Ruge analysed international
news stories to find out what factors they had in common, and what factors
placed them at the top of the news agenda worldwide. They came up with a list
of news values.Such as Continuity
Events that are likely to have a continuing impact (a war, a
two week sports tournament) have a high value when the story breaks.Negativity
is the bad news such as death, tragedy, bankruptcy, violence, damage and
natural disasters.Elite Nations Or People is any story which covers an
important, powerful nation (or organisation) has greater news values than a
story which covers a less important nation. The same goes for people. Barack
and Michelle Obama are newsworthy whatever they do.Then exclusivity is
a major factor when setting the news agenda. If a newspaper
or news programme is the first and only news organisation breaking a story,
then they will rate that very highly. The UK Sunday papers are very fond of
exclusives, and will often break a story of national or international
importance that no one else has.Then there's more as these news value allows
media institutions to not be biased and ensure they give there audience a
variety of news to tune into.
Furthermore user-generated content is defined as any form of
content such as blogs, wikis, discussion forums, posts, chats, tweets, pod
casting, pins, digital images, video, audio files, advertisements and other
forms of media that was created by users of an online system or service.This is
what plurists stand for as the users get their opinions out their and get
recognised through their content as their aim is to create an equal society,
who share the same values and beliefs.the users are benefiting a lot from it as
some of them are posting themselves singing or rapping on YouTube and they come
out with a record deal out of it also YouTube who video themselves playing
computer games such KSI who is a multi millionaire or post pranks like
RomanAtWood who is also a millionaire.
A plurist view would argue that the audience has more power
in terms of consumption and production as the audience can "conform,
accommodate or reject" Gurevitch any news that is produced and
distributed. This is a great example of uses and gratification theory as the
audience read what they want, when they want depending on whether it meet their
needs.So its comes to the fact that a media outlet story or post is not good as
if it dose not fit people needs.This
comes to the audience consumption and production power through ndm as this
gives the audience the right to become their own type of journalist,citizen
journalist.As they see a incident and take a video or picture,post it online
and they get a conversation going.This shows the enormous amount of power they
have as they can now become the producer and distributor of media for example
the police brutality situation happening in the US when Eric Garner died from
being choked to death and a video of a was posted online that civilian videoed
and the audience can hear the victim say "I cant breathe" as then
this started to trend on twitter.The video was used online by huge news
stations and on news segments.So this just shows the roles of power as huge
news stations are using the audiences content.
However a Marxist would argue that media giants have adapted
themselves to use ndm to produce their content as "the internet and the
digital revolution do not pose an immediate or even foreseeable threat to the
market power of the media giants" Herman and McChesney. The media firms
are now have live blogs and streams,they also have comment section and apps
given the audience up to date quality information.As the journalists are
professionals and educated in that field citizen journalism really is "a
million monkeys typing nonsense" Andre Keen as what they say is not valid
or affect others opinions.As Baudrillard's theory of hyper reality suggests
that audiences believe they have more power than they actually do, however fail
to see that the ruling class still hold power over us.As the media firms
manipulate the audience and feed them information as this is the hypodermic
needle.As audience have many disadvantage through consumption and production as
they may use click bait to get more views or post a hoax to get more likes or
re tweets as they are just fooling themselves.
In conclusion i have come to the decision that the audience
seem to be more empowered by the developments in new digital media,as it allows
them to give themselves a voice through consumption and production as they are
now able to produce and distribute what they think.Without any telling them
different except for the response they get through comments or direct
messages.Their can make career for themselves by their podcast or blogs or even
their YouTube videos.also their contribution to some real tragic events such as
the innocent murders in the UK and US so can we imagine if those citizen
journalism videos and pictures never happened where would we be right now.The
news or police would have probably gave the audience inaccurate
information.Also the other part where the audience are empowered is that the
paywalls are unsuccessful and it just show how media institutions need the
audience as they can receive news for somewhere else and the decline of newspaper
has impacted the media firms as some jobs have been lost and instead of making
profit they make losses and that's because of the audience not purchasing them
because of the new digital media.
Sunday 22 November 2015
Marxism & Pluralism: Alain de Botton on the news
1) To what extent do you agree with Alain de Botton's views on the News?
I agree with Alain de Botton's views as he states the news is a religion as we get our information on what is wrong and right.What to do and what not to do.We find the bad news uplifting and a celebrity lives more important and enjoy seeing politicians be brought down. Botton also states that the unimportant news is now at the forefront of news, whilst more important but perhaps less fun news is in the back and is given less importance.
2) How can you link Marxism and Hegemony to de Botton's criticisms of the News?
Marxism and hegemony can be linked to Botton's view on the news as he speaks about the elite people getting a lot of attention on the news as the less fortunate people who are the brink of dying are less important as we are more interested in what the celebrities had for lunch today.So the elite people are in charge as they are on every channel they are on if they are not being interviewed they are being talked about as this what the audience want and so the more viewers they have the more money they get.
3) How could you use Pluralism and new technology to challenge de Botton's views on the News?
Alain de Bottoms views can be challenge by pluralism and new technology as this gives a voice to the voiceless audience as this allows the citizen journalist for people to see what real happened for example and also people can produce their own news that important that news don't recognise through blogs, tweets and YouTube videos.This is example of a classless society as none is more important than anyone else as everyone has the right of freedom speech.
4) Choose two news stories from the last six months - one that supports de Botton's views and one that challenges his belief that the News is used for social control.
http://abdiasisosmana2.blogspot.co.uk/2015/10/how-live-video-on-periscope-helped-get.html Challenge new digital media viewing valunerable people and not the elite
http://www.dailymail.co.uk/news/article-3327680/Kate-Wills-looking-forward-Christmas-family-four-Duchess-reveals-Princess-Charlotte-getting-used-noisy-big-brother-George.html
Thursday 19 November 2015
BBC sport and online news to be cut as Red Button services face axe
- Spending on athletics and minority sports is to be cut by the BBC, with its Red Button services also facing the axe,
- the corporation aims to save £150m a year before its final round of budget negotiations with the government.
- The broadcaster will cut online news and make savings in overheads as it deals with a funding shortfall, but it has promised to protect spending on drama
BBC to cut entertainment and comedy but plans new Saturday night shows
- Unveiling full details of savings totalling £150m, the director general, Tony Hall, also said that BBC News would see its budget cut by £5m
- The BBC’s online services are facing a £12m reduction.
- The cuts are part of £150m in savings announced by Tony Hall earlier this year as the BBC tries to close the “iPlayer loophole” created by people working out they do not need paying for a licence fee if they only watching catchup programming online.
TV budget to be slashed by £12m but BBC says it will use savings from dropping The Voice to fund homegrown alternatives Comedy, entertainment and factual programming at the BBC will be hit by a £12m spending cut , but the corporation said it would use money saved from dropping The Voice to making homegrown Saturday night shows.This can generate a more mass audience as the money is being invested in more home grown shows that would appeal the audience to have them coming back every week.BBC has disappointed some people as they pay their TV licence which goes to the BBC however they are not appealing to anyone making anyone want to watch their programmes especially the younger generation NDM has taken over.
Thursday 12 November 2015
Rise in UK web users blocking ads, research finds
More than 1.3m people have adopted technology that blocks online ads since June, with young people more likely to turn off intrusive pop-ups and videos
Ad blocking Ad blocking is on the rise in the UK, with 18% web users saying they use the software, up from 15% just five months ago.The increase, captured in research by the increase by the Internet advertising bureau, is equivalent to more than 1.3 million people adopting the technology since June.
This is a good thing as ads and pops are increasing and it has become very frustrating and irritating.Young people like to listen to or download songs and movies online and it gets really annoying when ads just keep popping up.The videos that they are advertising are products or services we are not interested in.1.3 million people have adopted the technology since June.Also I believe that the software will increase of the next year and the year after that.
Sun website traffic recovers as Mirror slips back
News UK site boosted by 16% rise to 1.29 million daily unique browsers in October, as rival’s national titles fall by 4.9% to 3.7 millions.The Sun website bounced back in October, adding more than 180,000 daily unique browsers to take its total to 1.29 million.
This represented an increase of more than 16% after a 14% fall in September, according to the latest figures from the Audit Bureau of Circulations. The Sun remains one of the smaller national newspaper websites after two years of charging for online access. They realised that they need to cut the paywall and understand that they will be more successful if they have free content and have advertise for a source of revenue.
Monday 9 November 2015
Example of To what extent answer
Developments in new/digital media mean that audience can now have access to a greater variety of views and values.To what extent are audiences empowered by the developments?
The development has empowered the audience as the media content can now be taken on board or just left alone.A plurist view would say As new and digital media has allowed the audience on social networking to see media stories on their time line on twitter for example.Then the audience can challenge and produce what they believe of the media text and say what they think or believe or they can just leave it.For example the police brutality situation in America where the police have killed innocent people have died because they have been shot and so the audience read or watch the news and they have views that are unpopular with the audience.A good quote for this is "the internet is a empowering tool...an exciting and revolutionary prospect".This shows the freedom of the audience as they don't have to listen to anything they heard or seen as they just can take it or leave.So the audience can state their opinion on a news segment and tell others not to listen to them.Then that starts getting re tweet and start to trend online.Now the audience have power as everyone is against the media content on the particular situation because of what they said.
However I disagree as over the years, many powerful people in the media control what the institutions distribute.So for example the ever prime minister has had the backing of powerful media moguls such Rupert Murdoch.A good quote for this is "web pages and blogs are like a million monkeys typing nonsense" this quote means the audience have the least power on the web as its just a million monkeys typing nonsense.Nonsense meaning comments or tweets about nothing that really would take an interests too.As the ultimate control is increasingly concentrated in wealthy corporations/ media conglomerates.The media powerful people write articles and columns and many other media outlets to say their expert opinion on a situation but really and truly their opinion is not only taken into consideration its some truth and facts to some.Their control on the righting determines what people think and do so if the media outlet say something is wrong or something is right this is what the audience take in as they don't have enough power to take them on and change others opinions like the powerful people do.
The development has empowered the audience as the media content can now be taken on board or just left alone.A plurist view would say As new and digital media has allowed the audience on social networking to see media stories on their time line on twitter for example.Then the audience can challenge and produce what they believe of the media text and say what they think or believe or they can just leave it.For example the police brutality situation in America where the police have killed innocent people have died because they have been shot and so the audience read or watch the news and they have views that are unpopular with the audience.A good quote for this is "the internet is a empowering tool...an exciting and revolutionary prospect".This shows the freedom of the audience as they don't have to listen to anything they heard or seen as they just can take it or leave.So the audience can state their opinion on a news segment and tell others not to listen to them.Then that starts getting re tweet and start to trend online.Now the audience have power as everyone is against the media content on the particular situation because of what they said.
However I disagree as over the years, many powerful people in the media control what the institutions distribute.So for example the ever prime minister has had the backing of powerful media moguls such Rupert Murdoch.A good quote for this is "web pages and blogs are like a million monkeys typing nonsense" this quote means the audience have the least power on the web as its just a million monkeys typing nonsense.Nonsense meaning comments or tweets about nothing that really would take an interests too.As the ultimate control is increasingly concentrated in wealthy corporations/ media conglomerates.The media powerful people write articles and columns and many other media outlets to say their expert opinion on a situation but really and truly their opinion is not only taken into consideration its some truth and facts to some.Their control on the righting determines what people think and do so if the media outlet say something is wrong or something is right this is what the audience take in as they don't have enough power to take them on and change others opinions like the powerful people do.
Saturday 7 November 2015
Index NDM Stories
story 44 independent staff condemn closures
story 43 newspapers are still warhorses
story 42 sun website traffic up
story 41 credits roll on air for final time as
story 40 bbc news channel identified as next
story 39 independent expected to announce
story 38 mirror looks to target female readers
story 37 daily mail websites ad revenues surge
story 36 news corp denies rumors company wants
story 35 netflix share prices soar as company
story 34 bbc risks excluding viewers by
story 33 al-jazeera america to shut down
story 32 five things great brands do
story 31 why twitter would be right to expand
Story 30 BBC hit by widespread outages
Story 29 Has social media ruined web
Story 28 BBC freedoms and tv licence fee deal
Story 27 Will 2016 be year web advertisers
Story 26 What are facebook and other social doing about Trump?
Story 25 BBC to confirm it will extend 10pm news
Story 24 Youtube tipped to strike licensing
Story 23 Facebook rolls out live streaming video
Story 22 Mark Zuckerberg returns to the top!
Story 21 1in5muslims twitter mocks sun front.
Story 20 BBC to cut entertainment and comedy
Stroy 19 BBC sport and online news to be cut
Story 18 Sun website traffic recovers as mirror
Story 17 Rise in uk web users blocking ads
Story 16 BBC shelves plans to shut news channel
Story 15 News corp first quarter 2015 earnings
Story 14 Apple could be victim of its own success
Story 13 Jailbreak iphone wins $1m bounty
Story 12 Sun website to scrap paywall
Story 11 Can Twitter reinvent itself with packaged news before it gets sold?
Story 10 Palestine and Israel violence
Story 9 Live News from Periscope
Story 8 Deezer streams football commentary
Story 7 BBC sees danger of losing younger viwers
Stroy 6 Twitter likely to name co founder Jack Dorsey head of company
Story 5 Youtube will advertise YouTube channel copa90 regularly
Story 4 Music streaming became billions
Stroy 3 Pewwiedie and KSI take their careers to the next level
Story 2 BBC will launch streaming service
Story 1 BT Sports launch their first champions league match
story 43 newspapers are still warhorses
story 42 sun website traffic up
story 41 credits roll on air for final time as
story 40 bbc news channel identified as next
story 39 independent expected to announce
story 38 mirror looks to target female readers
story 37 daily mail websites ad revenues surge
story 36 news corp denies rumors company wants
story 35 netflix share prices soar as company
story 34 bbc risks excluding viewers by
story 33 al-jazeera america to shut down
story 32 five things great brands do
story 31 why twitter would be right to expand
Story 30 BBC hit by widespread outages
Story 29 Has social media ruined web
Story 28 BBC freedoms and tv licence fee deal
Story 27 Will 2016 be year web advertisers
Story 26 What are facebook and other social doing about Trump?
Story 25 BBC to confirm it will extend 10pm news
Story 24 Youtube tipped to strike licensing
Story 23 Facebook rolls out live streaming video
Story 22 Mark Zuckerberg returns to the top!
Story 21 1in5muslims twitter mocks sun front.
Story 20 BBC to cut entertainment and comedy
Stroy 19 BBC sport and online news to be cut
Story 18 Sun website traffic recovers as mirror
Story 17 Rise in uk web users blocking ads
Story 16 BBC shelves plans to shut news channel
Story 15 News corp first quarter 2015 earnings
Story 14 Apple could be victim of its own success
Story 13 Jailbreak iphone wins $1m bounty
Story 12 Sun website to scrap paywall
Story 11 Can Twitter reinvent itself with packaged news before it gets sold?
Story 10 Palestine and Israel violence
Story 9 Live News from Periscope
Story 8 Deezer streams football commentary
Story 7 BBC sees danger of losing younger viwers
Stroy 6 Twitter likely to name co founder Jack Dorsey head of company
Story 5 Youtube will advertise YouTube channel copa90 regularly
Story 4 Music streaming became billions
Stroy 3 Pewwiedie and KSI take their careers to the next level
Story 2 BBC will launch streaming service
Story 1 BT Sports launch their first champions league match
NDM News values
Immediacy - Has it happened recently?
The growth of new and digital technology has affected the immediacy of the new content which is available. For instance, social networking sites end up having information quicker compared to actual news paper. This has affected the immediacy of the news for print news. News such as attacks in a city or even a celebrities death will generate a large 'buzz' around social networking sites e.g. Twitter. therefore; the next day after the event has taken place it doesn't have the same affect as anticipated this potential means that print news would need to alter the way they present the story.
Familiarity - Is it culturally close to us in Britain?
The growth of new and digital technology has impacted the familiarity of the news. We the audience tend to consume more news regarding other parts of the world for instance, current affairs in countries that are 'elite' or even our own country that we're living in. As social media platforms have opened up a vast amount of news sources it enables users to consume more news compared to, 1980's and previous years. This has allowed users to widen their knowledge regarding current affairs around the world.
The growth of new and digital media has impacted the amplitude of news values. The internet in particular has played a specific part within the amplitude of the news regarding the internet. Big events such as the death of Bin Laden didn't involve a large amount of people however; involved one individual that affected a vast amount of people within the world.
Frequency - Did the event happen fairly quick?
As new and digital media has rapidly increase over the years the frequency of an event that has taken place has became more and more quick to know about. Social media becomes flooded with tweets from a vast amount of people then within hours or minutes the actual event is confirmed as true.
Unambiguity - Is it clear and definite?
New and digital media has made news to be unclear and not definite at times. Due to the fact that the internet has given birth to many hoax's regarding vast amount of news it means that at times the news that we are provided with could possibly be out of context and wrong. However, if the news is from a trusted site it will be clear and definite.
Predictability - Did we expect it to happen?
Depending on the situations of the news at times news can be unpredictable. Certain news stories such as the death of Robin Willams and Micheal Jackson was a new story that wasn't expected. Celebrity deaths are the most unpredictable news stories. However, stories that surround hacking or any government legislation are stories that are predictable.
Surprise - Is it a rare or unexpected event?
New and digital media has allowed news stories to be rare and unexpected. We tend be accustom to negative news regarding war or anything with politicians having some sort of money scam. At times the news can have unexpected events such as natural disasters.
Continuity - has this story already been define as news?
New and digital media has opened up a vast amount new stories. Stories that are online are predominantly not regarded as genuine unless they are from a trusted source such as the BBC. The BBC is one news source that doesn't provide a bias view towards the story that is in the news.
Elite nations and people - Which country has the event happened in? Does the story concern well-known people?
New and digital media has allowed people to value elite nations compared to nations that are not elite. Many people compared the events of 9/11 to people in countries that are suffering from a rule of extremist and those who are starving in lower class country's.
Negativity - Is it bad news?
Predominantly the news is surrounded by negativity however, the news can flip and those who commit crimes which affect a vast amount of people are shown in a positive way when executed or put down by the government. Normally there is a vast amount of negativity in the news.
Balance - The story may be selected to balance other news, such as a human survival story to balance a number of stories concerning death.
New and digital media has set news stories to not be as true as originally thought. Therefore, there isn't a sense of balance through the set news story. Many news stories that are online have a unsettle agreement the point is clear however, they minor cover both sides. However, news sources that are trusted such as the BBC offer both sides to the story.
The growth of new and digital technology has affected the immediacy of the new content which is available. For instance, social networking sites end up having information quicker compared to actual news paper. This has affected the immediacy of the news for print news. News such as attacks in a city or even a celebrities death will generate a large 'buzz' around social networking sites e.g. Twitter. therefore; the next day after the event has taken place it doesn't have the same affect as anticipated this potential means that print news would need to alter the way they present the story.
Familiarity - Is it culturally close to us in Britain?
The growth of new and digital technology has impacted the familiarity of the news. We the audience tend to consume more news regarding other parts of the world for instance, current affairs in countries that are 'elite' or even our own country that we're living in. As social media platforms have opened up a vast amount of news sources it enables users to consume more news compared to, 1980's and previous years. This has allowed users to widen their knowledge regarding current affairs around the world.
Amplitude - Is it a big event that has a large amount of people involved?
The growth of new and digital media has impacted the amplitude of news values. The internet in particular has played a specific part within the amplitude of the news regarding the internet. Big events such as the death of Bin Laden didn't involve a large amount of people however; involved one individual that affected a vast amount of people within the world.
Frequency - Did the event happen fairly quick?
As new and digital media has rapidly increase over the years the frequency of an event that has taken place has became more and more quick to know about. Social media becomes flooded with tweets from a vast amount of people then within hours or minutes the actual event is confirmed as true.
Unambiguity - Is it clear and definite?
New and digital media has made news to be unclear and not definite at times. Due to the fact that the internet has given birth to many hoax's regarding vast amount of news it means that at times the news that we are provided with could possibly be out of context and wrong. However, if the news is from a trusted site it will be clear and definite.
Predictability - Did we expect it to happen?
Depending on the situations of the news at times news can be unpredictable. Certain news stories such as the death of Robin Willams and Micheal Jackson was a new story that wasn't expected. Celebrity deaths are the most unpredictable news stories. However, stories that surround hacking or any government legislation are stories that are predictable.
Surprise - Is it a rare or unexpected event?
New and digital media has allowed news stories to be rare and unexpected. We tend be accustom to negative news regarding war or anything with politicians having some sort of money scam. At times the news can have unexpected events such as natural disasters.
Continuity - has this story already been define as news?
New and digital media has opened up a vast amount new stories. Stories that are online are predominantly not regarded as genuine unless they are from a trusted source such as the BBC. The BBC is one news source that doesn't provide a bias view towards the story that is in the news.
Elite nations and people - Which country has the event happened in? Does the story concern well-known people?
New and digital media has allowed people to value elite nations compared to nations that are not elite. Many people compared the events of 9/11 to people in countries that are suffering from a rule of extremist and those who are starving in lower class country's.
Negativity - Is it bad news?
Predominantly the news is surrounded by negativity however, the news can flip and those who commit crimes which affect a vast amount of people are shown in a positive way when executed or put down by the government. Normally there is a vast amount of negativity in the news.
Balance - The story may be selected to balance other news, such as a human survival story to balance a number of stories concerning death.
New and digital media has set news stories to not be as true as originally thought. Therefore, there isn't a sense of balance through the set news story. Many news stories that are online have a unsettle agreement the point is clear however, they minor cover both sides. However, news sources that are trusted such as the BBC offer both sides to the story.
NDM Marxism,Pluralsim and Hegemony
I've got some reading to get you started. There is a reference to hegemony in a Guardian article about last year's Hunger Games film that could also be linked to feminism - read the article on the Hunger Games and at least 15 comments below the line. How does this link to what we've learned about hegemony?
The Hunger games is a clear exmaple of hegemony the film shows the higher class are powerful and in control with their fancy costumes while the poor live out in the districts and are treated well. Then the whole plot is to find 2 people to fight and its seemed as its part of tradition as its televised Hunger Games. The practice has been repeated so often that it is now common sense to have a televised Hunger Games every year which involves young adults and even kids killing each other in an attempt to be crowned the victor. The fact that this is normal clearly suggests hegemonic control in the Hunger Games.
1) Research the Ian Tomlinson case. What would the traditional, hegemonic view of the police be in a case like this? How did new and digital media create a different story? What does the police officer's subsequent aquittal suggest about the power of new and digital media?
The hegemonic view would allow the police to get away with with this story if none saw it.However due to new and digital media the story became a much bigger story and allowed the audience to see what actually happened.happened. Alot of people saw it and went against what the police as it was example of police brutality and caused a spark in society with attitude towards police and how they feel about them. However the police still didn't got dropped from all charges so whatever the social networking tweeting and commenting wont affect the law.
2) What does the author argue regarding whether hegemony is being challenged by Web 2.0?
The author is saying that with advancements in new and digital media we now are able to challenge hegemony with putting our views forward and making them be seen.As before we were just being the paper or computer just reading and keeping what we have in our heads.So now we are able to say what we want with the comment section ,blogs and most importantly and most popular its social media whether its on twitter,Instagram or snap chat we can say what we want and protest against things or agree with things by making it trend and re tweet other things.
3) In your opinion, does new and digital media reinforce dominant hegemonic views or give the audience a platform to challenge them?
In my opinion it new and digital media is a starting point for us as an audience to challenge hegemonic views of society but still needs to be worked on as even with these advancements police officers are still being acquitted for manslaughter even with video evidence of what happened so I believe that it can be platform for us to challenge hegemony but isn't a big enough level to get rid of hegemonic views.
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