Your chosen industry:
Music Industry
Your chosen case study (i.e. text/institution etc.):
Tidal streaming industryHave you received approval for this case study from your teacher? Yes/No
yes
Audience
1) How has new and digital media changed the audience experience in your chosen industry?
people can listen to albums and singles on their phones.Also their music videos too and live concerts can be streamed too.
2) Has new and digital media changed the way the audience consume your chosen product?
Tidal membership and subscriptions
3) Has the size of the audience changed as a result of new and digital media?
It more younger people,the older generation still like to go to CD stores our other retailer to purchase a album.Where the younger ones like to sign up to these streaming services then jsut purchase it on their to have it on their phone.4) What are the positive changes new and digital media have brought to the audience of your case study? (E.g. greater choice, easier access etc.)
Easier to access as its on your phone and you pay for so you dont need internet as its on the move with a very high quality5) What are the negative changes new and digital media have had on your chosen audience? (E.g. quality of product etc.)
There a lot of different streaming companies and they all have deals with artist so they only release their album or music on just that site.So recently Kanye west album was out and everyone was excited but he only release on Tidal because he is a co owner and nowhere else.So to hear the album you had to sign up to Tidal and its been out for 2 weeks now.Its still not on Apple music or spotify.Also music streaming apps take up a lot of storage and can make your phone very slow.6) What about audience pleasures - have these changed as a result of new and digital media?
The new and digital has allowed them to access music all day whenever they want.
7) What is the target audience for your chosen case study? Write a demographic/psychographic profile.
16-35 male and female
working class upwardsInstitution
1) How has new and digital media had an impact on ownership or control in your chosen industry?
2) What impact has new and digital media had on ownership in your chosen case study?
3) How has new and digital media changed the way institutions produce texts?
4) How has new and digital media changed the way institutions distribute their product?
5) How might new and digital media threaten your chosen industry?
6) How has new and digital media changed the way your chosen industry is regulated?
UGC
1) What examples of user-generated content can you find in your case study?
2) How has UGC changed things for audiences or institutions in your chosen case study?
Marxism, Pluralism and Hegemony
1) What would be a Marxist perspective of the impact of new and digital media on your chosen case study?
2) How would a pluralist view the impact of new and digital media in your chosen industry?
3) Are there any examples of hegemony in your chosen industry or case study?
Globalisation
1) How has globalisation impacted on your chosen industry or case study?
2) In your opinion, has globalisation had a positive or negative impact on your chosen industry and case study? Why?
3) Can you find examples of cultural imperialism in your case study or industry? (The 'Americanisation' of the world)
Social media
1) How has your industry or case study used social media to promote its products?
2) Provide examples of how your case study has used social media and explain the impact this would have on audiences.
3) Is social media an opportunity or a threat to your industry and case study?
Statistics
1) What statistics can you find to illustrate the impact new and digital media has had on your industry or case study? For example, in news, the UK newspaper industry sold more than 12m copies a day in 2001 but in 2014 it was below 7m.
2) Looking at these statistics, what impact has new/digital media had on institutions in your chosen industry?
3) What has the impact been for audiences? These may be positive and negative.
Theories
1) What media theories can you apply to your chosen industry and case study? Select THREE media theories and explain how they are relevant to your case study. Note: these can be ANY of the theories we have learned over the whole of Year 12 and 13.
Issues/debates
1) What media issues and debates can you apply to your chosen industry and case study? Select THREE media issues/debates and explain how they are relevant to your case study.
Wider examples and secondary texts
1) What other texts or institutions are also relevant to your case study? What would be good secondary texts or examples to use to support the findings of your independent case study?
Ignite presentation
When you have completed your independent case study research, prepare a 20-slide, 5 minute Ignite presentation on your chosen industry and case study. You will present this in class to widen our overall knowledge of the impact of new and digital media on a variety of industries, examples and texts. Remember the Ignite rules:
- 20 slides
- 15-second auto-advance
- No more than 20 words on each slide
You will not be able to include ALL of the above sections so be selective and choose the aspects you feel will be most interesting and relevant to your audience - the rest of the class.
