1) Institution: the impact of Google on the newspaper industry
2) Audience and Institution: how news consumption has changed
3) The future of newspapers: Build The Wall analysis
4) The decline of newspapers: the effect of online technology
5) Citizen journalism: Media Magazine article and questions
6) News Values: theory and updating them for digital media landcape
7) Marxism & Pluralism: Media Magazine article and questions
8) Media Conference: notes from speakers
9) Marxism and Pluralism: views and values question
10) NDM Section B essay on blog - consumption and production question
11) Marxism and Pluralism: Alain de Botton on the news - lecture and questions
12) Globalisation: questions and blog task
13) Globalisation: Media Magazine - Google Glass, techno-panics and data mining
14) News on the Tweet report and questions
15) Audience and Institution article and questions
16) Institution case study: NDM and News Corporation
Monday 14 December 2015
NDM: The key concepts of audience and institution
1) What was the relationship between audience and institution in the pre-digital age?
The two concepts are inseparably connected. While their business models and products might differ, all institutions need audiences if they are to generate profit.But whilst every institution needs an audience, contemporary audiences are increasingly able to access media in ways which bypass traditional media institutions.
2) The article gives a lot of examples of major media institutions. Choose three examples from the article and summarise what the writer is saying about each of them.
• The article talks about how ITV relies on income generated by advertisers. This means that appeal to a large audience are seen as more valuable than ones with smaller niche audiences.
• The article talk about how Sky One needs an income from subscribers and may well invest in programming that attracts a loyal audience, who are more likely to invest in a long term subscription to guarantee early access to the
shows they enjoy.
• The article talks also about how MailOnline receives more income the longer a reader stays on the site, so stories will feature lots of images and videos, and sensationalised or controversial
3) The article ends with a section on the digital age
The article end section talks about how institutions need to adapt to survive as they can only survive through the audience viewing or purchasing from them.As the audiences go somewhere else to get what they want.So the digital age has allowed the media institutions to come up wit creative ways to keep the audience still interested and they will keep trying to introduce new ideas to keep them interested.
4) How do YOU see the relationship between audience and institution in the future? Will audiences gain increasing power or will the major global media institutions hold sway?
I believe the audience have the power and so the many media institutions will need to change their ways or even cut down their spend to survive as audience wont be purchasing their content.Such online news,music,cinema films etc the audience can get all these things from somewhere else without having to pay.
The two concepts are inseparably connected. While their business models and products might differ, all institutions need audiences if they are to generate profit.But whilst every institution needs an audience, contemporary audiences are increasingly able to access media in ways which bypass traditional media institutions.
2) The article gives a lot of examples of major media institutions. Choose three examples from the article and summarise what the writer is saying about each of them.
• The article talks about how ITV relies on income generated by advertisers. This means that appeal to a large audience are seen as more valuable than ones with smaller niche audiences.
• The article talk about how Sky One needs an income from subscribers and may well invest in programming that attracts a loyal audience, who are more likely to invest in a long term subscription to guarantee early access to the
shows they enjoy.
• The article talks also about how MailOnline receives more income the longer a reader stays on the site, so stories will feature lots of images and videos, and sensationalised or controversial
3) The article ends with a section on the digital age
The article end section talks about how institutions need to adapt to survive as they can only survive through the audience viewing or purchasing from them.As the audiences go somewhere else to get what they want.So the digital age has allowed the media institutions to come up wit creative ways to keep the audience still interested and they will keep trying to introduce new ideas to keep them interested.
4) How do YOU see the relationship between audience and institution in the future? Will audiences gain increasing power or will the major global media institutions hold sway?
I believe the audience have the power and so the many media institutions will need to change their ways or even cut down their spend to survive as audience wont be purchasing their content.Such online news,music,cinema films etc the audience can get all these things from somewhere else without having to pay.
Friday 11 December 2015
NDM case study: News on the Tweet
- Why are respected news brands good news for Twitter?
News brands are good news for twitter as the audience like to follow the news as it happens; like to see it breaking on Twitter; and enjoy the combination of Twitter and news content.They also enjoy the personalisation, debate and finding communities of like-minded people, which are all elements of their news experience.
- Why in turn is Twitter good for respected news brands?
It is not surprising that newsbrands are an important source of new Twitter users. More than one in 10 of the newsbrand followers on Twitter claim they were first introduced to it by their newspaper brand – that amounts to hundreds of thousands of Twitter users –and doesn't include those who were introduced by their favourite journalists. News brands also increase traffic. Four in 10 agree they check Twitter frequently to see what is going on with their favourite newspaper brands.Perhaps this is what helps make
newsbrand followers such a valuable audience for Twitter. They are three times more likely to retweet than non-followers; four times more likely to post links to articles and three times more likely to tweet about trending news topics.- The report suggests that old and new media “are not, in fact, in direct competition, but often work extremely well together to enhance both the media eco-system and the consumer experience”. What evidence do they provide to support this idea? Do you agree with it?
I agree with this as before news was very much produced and the main platforms such as tv news and newspapers.So audiences could not respond to it and so new media allows the audience to say their opinions on comments section or tweet.As the news is very serious twitter allowed a little a bit of "banter" to it as the audience are much younger but are socially aware so when they link a article to a tweet the funny memes and funny vines are responded to it.
- On page 24/25 of the report, the focus turns to 'gossip' or 'banter'. What example tweets from journalists are used to illustrate this?
Tom Newton Dunn @tnewtondunn • Feb 12
Biggest cheer at the Emirates tonight by
#AFC? To an announcement for the MUFC
away fans that no more trains leaving Euston.
Neil Ashton @neilashton • Nov 5
Arsenal are toast: In all seriousness now, what
are the sales figures like for this kind of stuff?
Caitlin Moran @caitlinmoran • Jan 11
The most amazing thing about the story of
President Hollande having an affair is that he
apparently only has one pair of shoes
- Do you think the increasing amount of 'gossip' or 'banter' is harming the reputation of news and journalists?
No I believe the news having this sort of banter and gossip is bringing a lot of the younger audience to join in with news as before news was very serious and boring for the younger generation.Now that twitter has shown they are able to laugh at some stuff of or take the mick out of someone.An example of this is when David Cameron story about having a oral sex with a pig,normally young generation wouldn't care or wouldn't even hear about but twitter news spreads very quickly the news was a to topic for a full 24 hours as the younger audience just taking jabs at him making a funny situations.
- What does the report say about trust in Twitter and journalists (look at pages 34-39)?
Almost half of all Twitter users, and almost two thirds of news brand users, say it is important that news on Twitter is verified by a respected brand. This helps build trust in the content.
- Finally, do you think new and digital media developments such as Twitter have had a positive or negative impact on traditional newspapers?
BBC to confirm it will extend 10pm news by 10 minutes
Move to beef up Monday to Thursday bulletins from new year comes amid increased rivalry with ITV’s News at Ten
The move to end the main bulletin at 10.45pm, first reported by the Guardian last week and expected to be announced officially later today, will increase the overlap with Newsnight, BBC2’s current affairs programme, which starts at 10.30pm.This isnt a good idea as tv news is decreasing because of new digital media as the audience receive news instantly online with access to live streaming of the live news too.So running it long would not make any difference.
What are Facebook and other social media doing about Donald Trump?
US presidential candidate is using TV coverage and the power of the social web to publicise his campaign
The US woke up on Friday to the news that Donald Trump was a full 20 percentage points ahead of Ted Cruz, his nearest rival, for the Republican nomination, and a good 16 percentage points higher than America’s top political analysts thought he would be.
Running on a platform of “making America great again”, his campaign has been noteworthy for Trump’s egregious widespread insults and total fabrications, on a gargantuan scale.
The most recent of which was him claiming to have seen “thousands of Muslims” dancing in the streets of New Jersey after 9/11. No evidence exists of this, because it never happened. Donald Trump has so far spent a mere $217,000 on broadcast advertising,
The US woke up on Friday to the news that Donald Trump was a full 20 percentage points ahead of Ted Cruz, his nearest rival, for the Republican nomination, and a good 16 percentage points higher than America’s top political analysts thought he would be.
Running on a platform of “making America great again”, his campaign has been noteworthy for Trump’s egregious widespread insults and total fabrications, on a gargantuan scale.
The most recent of which was him claiming to have seen “thousands of Muslims” dancing in the streets of New Jersey after 9/11. No evidence exists of this, because it never happened. Donald Trump has so far spent a mere $217,000 on broadcast advertising,
Saturday 5 December 2015
Globalisation
1) Why was Google Glass controversial?
Google glass created a moral panic as consumers saw it as a threat that the Glass may encourage people to become "less engaged" in conversations with each other, because of the uncertainty that the person you’re talking to is actually paying attention to you and is’t preoccupied with surfing the net.
2) What are the positive elements to Globalisation that the article highlights?
The world becomes more accessible, and people are enriched by getting to know and understand it better. Increased choice and opportunities empower people, while access to information can enhance not only the ability to make informed decisions but even the democratic process.
3) What are potential negatives to Globalisation?
Smaller companies have no hope of staking a claim on the global market as they won’t be able to compete.
4) What is a techno-panic? How does it link to moral panics?
A techno-panic is a type of moral panic that centres on fears regarding specific contemporary technology or technological activity. Moral panics are often related to a change that some have viewed as a threat to the rest of us as a whole. Often the threat is exaggerated, and done with the intent of selling newspapers or other similar media texts. They both link together in this case as it demonstrates how the Google Glass may encourage people to become less engaged in conversations with each other.
5) What is your opinion on the privacy debate and major corporations being able to access large quantities of personal data?
With the Google Glass the feature of facial recognition software – meaning that individuals could be picked out from a crowd of faces with ease.The glasses are you to have access to everything however institutions have access to your private life aswell. This is important as your want you private life to stay private and dont want anyone seeing what your doing on the web.As privacy is important.
Google glass created a moral panic as consumers saw it as a threat that the Glass may encourage people to become "less engaged" in conversations with each other, because of the uncertainty that the person you’re talking to is actually paying attention to you and is’t preoccupied with surfing the net.
2) What are the positive elements to Globalisation that the article highlights?
The world becomes more accessible, and people are enriched by getting to know and understand it better. Increased choice and opportunities empower people, while access to information can enhance not only the ability to make informed decisions but even the democratic process.
3) What are potential negatives to Globalisation?
Smaller companies have no hope of staking a claim on the global market as they won’t be able to compete.
4) What is a techno-panic? How does it link to moral panics?
A techno-panic is a type of moral panic that centres on fears regarding specific contemporary technology or technological activity. Moral panics are often related to a change that some have viewed as a threat to the rest of us as a whole. Often the threat is exaggerated, and done with the intent of selling newspapers or other similar media texts. They both link together in this case as it demonstrates how the Google Glass may encourage people to become less engaged in conversations with each other.
5) What is your opinion on the privacy debate and major corporations being able to access large quantities of personal data?
With the Google Glass the feature of facial recognition software – meaning that individuals could be picked out from a crowd of faces with ease.The glasses are you to have access to everything however institutions have access to your private life aswell. This is important as your want you private life to stay private and dont want anyone seeing what your doing on the web.As privacy is important.
Facebook rolls out live streaming video service
- Facebook has begun rolling out a new feature on its social network which allows users to stream live video.
- A select group of celebrities and high profile users have been able to use the service for several months.
- Live streaming via mobile phones has become one of the big technology trends of the year, with Twitter-owned Periscope and Meerkat proving popular.
NDM has given social networking to new levels as live streaming as users can video what they are doing live instead of writing status to say what is going so.If they are on holiday or at a concert and they went to show the view or the fun that they are having a live stream is useful.Also for the media institutions that have Facebook users they can show live streams of live updates or correspondent can stream live from an event.
YouTube tipped to strike licensing deals for TV shows and films
Report claims online video service is set to negotiate with Hollywood studios and TV firms to help YouTube Red compete with Netflix, Hulu and Amazon
YouTube is preparing to strike deals with Hollywood studios and television firms to bring films and TV shows to its YouTube Red subscription service.The online video service is keen for its $9.99-a-month service to compete more directly with rivals such as Netflix, Amazon and Hulu.This is a new wave of NDM allowing to watching their favorite movies and series online with online subsciptions.Showever many people can still get their movies online aswell through illegally sites which is free and it can be HD. However Youtube the money they have they can invest a lot into this and it will be succesful.
- Its report suggests that YouTube is in the “early stages” of these talks, but that it hopes to commission original shows and films rather than simply license existing content.
- Netflix, Amazon and Hulu license many older movies and TV series that have already run elsewhere, while YouTube is focusing on new material
YouTube is preparing to strike deals with Hollywood studios and television firms to bring films and TV shows to its YouTube Red subscription service.The online video service is keen for its $9.99-a-month service to compete more directly with rivals such as Netflix, Amazon and Hulu.This is a new wave of NDM allowing to watching their favorite movies and series online with online subsciptions.Showever many people can still get their movies online aswell through illegally sites which is free and it can be HD. However Youtube the money they have they can invest a lot into this and it will be succesful.
Friday 4 December 2015
Mark Zuckerberg returns to top of MediaGuardian 100 power list
Mark Zuckerberg returns to top of MediaGuardian 100 power list
Facebook founder’s extraordinary year propels him to top spot of list that has highest proportion of women in its 15-year history
- Your interactive guide to the MediaGuardian 100
- Women on the rise, but much still to do on diversity
Mark Zuckerberg has returned to the top of the Guardian’s annual power list, the MediaGuardian 100, after a year in which Facebook, the social network he founded, was used by 1 billion people in a single day.The list confirms the growing influence of US technology groups, with Google co-founder Larry Page and the Apple chief executive, Tim Cook, also claiming top spots.This shows powerful NDM has change the media as social networking sites are used billions of people around the world.So the media top 100 are not media executives of TV channels or films studios its social network founders.
Mark Zuckerberg has returned to the top of the Guardian’s annual power list, the MediaGuardian 100, after a year in which Facebook, the social network he founded, was used by 1 billion people in a single day.The list confirms the growing influence of US technology groups, with Google co-founder Larry Page and the Apple chief executive, Tim Cook, also claiming top spots.This shows powerful NDM has change the media as social networking sites are used billions of people around the world.So the media top 100 are not media executives of TV channels or films studios its social network founders.
Feedback Essay
WWW: There are some good points here – particularly on Marxism and Pluralism where the essay steps up a level with well-chosen quotes that support your argument. The challenge now is making sure that level can be consistently applied across the whole essay.
EBI: The first half of the essay is pretty poor – it lacks focus on the question, your points are difficult to follow and there are very few quotes, theories or examples. This starts from the very beginning –your introduction offers nothing, not answering the question clearly or introducing your main case study. In addition, written English is poor and this will hold you back from the higher levels. Example: you spell ‘pluralism’ or ‘pluralist’ wrong throughout the essay.
The lack of focus on the question is particularly worrying: you need to use the wording from the question throughout – consumption and production. Take your news values paragraph – is there any link to the question at all?
You also seriously lack examples, quotes and theory. Ian Tomlinson – you say police killed him but then he died of natural causes? You don’t name Eric Garner… how is that possible when you were doing this online and had access to the internet? Not good enough I’m afraid.
LR: Plenty to do… Write a new introduction on your blog clearly answering the question, laying out the argument and introducing your case study. Then re-write your news values paragraph with clear focus on the question – consumption and production.
The development of new/digital media means the audience is more powerful in terms of consumption and production as the audience have more power as they can access news on the go and they give their opinion on it as their NDM has lead to produce websites,apps, social media pages and live streams so this gives the audience a quicker and easy access to live news.Another example is that audience have more power in terms of production too as they can produce their own content this is called citisim journalism.They can write their own blogs and tweet as everyone has a smart phone they can take picture or videos and even the latest app everyone using periscope any incidents to show other people what is going on. Also through media consumption instead of waiting for the paper tomorrow as everyone has access to internet and has a smart phone or laptop to access the news online. Also its meets the needs of the audience as the audience want the sports section as on the newspaper it just a could of pages at the back and its one day late however online you can search for your clubs news, with many other links to gossip and videos.This is for the reason of the decline of news papers as NDM has taken over in favour of the audience
Media researchers Galtung & Ruge analysed international news stories to find out what factors they had in common, and what factors placed them at the top of the news agenda worldwide. They came up with a list of news values.Such as Continuity events that are likely to have a continuing impact (a war, a two week sports tournament) have a high value when the story breaks.Negativity is the bad news such as death, tragedy, bankruptcy, violence, damage and natural disasters.Elite Nations Or People is any story which covers an important, powerful nation (or organisation) has greater news values than a story which covers a less important nation. There are others aswell and these have changed as news is stations and newspapers in the UK may have stories the audience dont want so now with NDM they can visit others sites or stream other foreign news station such as CNN or Al-Jazeera as the audience have the power now with NDM they can view news any where with different news values such as VICE which is the YouTube channel which covers topics that the big media institutions dont cover as they give a voice for the voiceless.So we have a greater variety of news and values with the theory of the hypodermic needle theory which suggests that media messages are injected directly into the brains of a passive audience.
EBI: The first half of the essay is pretty poor – it lacks focus on the question, your points are difficult to follow and there are very few quotes, theories or examples. This starts from the very beginning –your introduction offers nothing, not answering the question clearly or introducing your main case study. In addition, written English is poor and this will hold you back from the higher levels. Example: you spell ‘pluralism’ or ‘pluralist’ wrong throughout the essay.
The lack of focus on the question is particularly worrying: you need to use the wording from the question throughout – consumption and production. Take your news values paragraph – is there any link to the question at all?
You also seriously lack examples, quotes and theory. Ian Tomlinson – you say police killed him but then he died of natural causes? You don’t name Eric Garner… how is that possible when you were doing this online and had access to the internet? Not good enough I’m afraid.
LR: Plenty to do… Write a new introduction on your blog clearly answering the question, laying out the argument and introducing your case study. Then re-write your news values paragraph with clear focus on the question – consumption and production.
Media researchers Galtung & Ruge analysed international news stories to find out what factors they had in common, and what factors placed them at the top of the news agenda worldwide. They came up with a list of news values.Such as Continuity events that are likely to have a continuing impact (a war, a two week sports tournament) have a high value when the story breaks.Negativity is the bad news such as death, tragedy, bankruptcy, violence, damage and natural disasters.Elite Nations Or People is any story which covers an important, powerful nation (or organisation) has greater news values than a story which covers a less important nation. There are others aswell and these have changed as news is stations and newspapers in the UK may have stories the audience dont want so now with NDM they can visit others sites or stream other foreign news station such as CNN or Al-Jazeera as the audience have the power now with NDM they can view news any where with different news values such as VICE which is the YouTube channel which covers topics that the big media institutions dont cover as they give a voice for the voiceless.So we have a greater variety of news and values with the theory of the hypodermic needle theory which suggests that media messages are injected directly into the brains of a passive audience.
Thursday 3 December 2015
#1in5Muslims: Twitter mocks Sun front page with 'facts' about Muslims
The internet has hit back after the Sun claimed one in five Muslims has ‘sympathy for jihadis’
After the Sun published a front page claiming one in five British Muslims had “sympathy for jihadis”, the tabloid has been hit with criticism about its polling methods and a record number of Ipso complaints.Twitter users, however, took a different tack. Using the hashtag #1in5Muslims, some much-needed humour was added as people tweeted their own made up and humorous facts about Muslims. This is a great example of NDM empowering the the media instititions as the twitter users are correcting and going against them as usual we couldnt voice our opinions like this as NDM has come we can comment and tweet or own opinions free speech.The more people talk about the more chance it will trend and the news story will be seen in a bad light and have very bad publicity.
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