Adblock Plus opens up about how 'acceptable ads' work

Publishers with more than 10m blocked ads have to pay 30% of the revenue from previously blocked ads to make it on to whitelist

Adblock Plus creator Eyeo has revealed crucial details behind the operation of the company’s controversial “acceptable ads” programme, which allows some advertisements through its adblocking software, often in exchange for a cut of the revenue received from the ads.In a blogpost, the company explained how it decides which publishers are asked to pay a fee to let their adverts through, and gave a partial explanation as to how that fee is calculated. Adblock Plus is the most popular desktop adblocking software, and its database is also used for many popular mobile adblocking apps (such as the iOS and Android app Crystal), which also integrate the acceptable ads program.

Trinity Mirror £5m ad campaign asks us to 'seize the New Day'

Newspaper launch on Monday will be preceded by extensive television, print and social media ads created by Quiet Storm






Trinity Mirror is to launch a £5m ad campaign to publicise its new newspaper the New Day, including a heavyweight TV push.The upbeat campaign, which uses the strapline “Seize the New Day”, includes a 30-second TV ad that will air in prime-time slots this weekend during Coronation Street, Ant and Dec’s Saturday Night Takeaway, England’s Six Nations rugby clash against Ireland and Sky’s Game of Thrones.“The launch campaign captures the spirit of how our reader feels – upbeat and positive, relishing life,” said Zoe Harris, group marketing director at Trinity Mirrorand publishing director for the New Day.The campaign has been created by ad agency Quiet Storm with media planning and buying by Vizeum.The New Day will launch with a print run of 2 million on Monday, when it will be available for free,and the price will then be set at 25p for two weeks before rising to 50p.

Independent staff condemn closures as owner moves to keep big names

Scepticism over promise to improve website quality in transition to digital-only format as NUJ says 100 jobs are at


Staff at the Independent have condemned the closure of its print titles and cast doubt on managers’ promise to improve the quality of the website as the company transfers to a digital-only format.
The National Union of Journalists (NUJ) said the move, which also includes the £25m sale of the i newspaper to Johnston Press, was likely to cost about 100 jobs.The Independent’s owners have moved fast to ensure that some of the papers’ biggest names – including Robert Fisk, Grace Dent and Patrick Cockburn – will continue to write for its digital-only operation.

Newspapers are still warhorses. But their owners are riding them to the grave

The death of the News Chronicle in 1960 was described as a tragedy, while other titles disappeared with little fuss. The Independent will be much missed – but today’s situation is confounding as much as it is tragic

The News Chronicle published its last issue on 17 October 1960. To James Cameron it was “the biggest journalistic tragedy for many years … the most meaningful collapse the newspaper business has seen this generation”. The Chronicle had a fine radical tradition and loyal readers served by gifted writers, of whom Cameron was one. Its circulation wasn’t what it had been – neither, come to that, was its radicalism – but it was still selling more than 1.1m copies a day. If it couldn’t survive, Cameron wondered, then what newspaper could, “outside the great chain-stores of the trade?”

The Chronicle’s owners, the Cadbury family, who were Quakers, had sold it to one of those great chain stores, the Daily Mail, then as now owned by the Harmsworth family AKA the successive lords Rothermere. The contrast in political attitudes was stark: a paper known for its opposition to Franco, Hitler and Suez had vanished inside a paper that supported or appeased all of them. In his obituary of the Chronicle, Cameron wrote that “perhaps no other newspaper had a readership quite so faithful” even though in its closing days it had been “a potential warhorse ridden by grocers” (a phrase that stuck). Where would these readers go now? “The creeping block-ownership of the industry still leaves them some choice – but not much, and not for long.”

Sun website traffic up by more than 25%

News UK site soars in January after December dip, as most other national newspaper websites make double-digit gains

The Sun saw its web traffic soar by more than 25% in January, a welcome recovery after it lost audience in the previous month.Its website recorded a 5% month-on-month fall in average daily web browsers in December, despite dropping its paywall fully for the first time on 30 November. News UK chiefs brushed off the decline, blaming it on issues including “certain apps” being turned off in the transition to free access, and a seasonal lull in fantasy football game Dream Team. The Sun’s decline was the smallest in the market in December.Their confidence appears to have been well placed, with the Sun recording a 25.19% month-on-month boost in daily average browsers, according to the latest Audit Bureau of Circulations figures published on Thursday.

Credits roll on-air for the final time as BBC3 becomes online only

Channel aimed at younger audience, which launched 13 years ago, sees budget cut from £85m to £30m as it stops broadcasting on television

In the early hours of Tuesday morning, as the credits for Gavin and Stacey rolled for one last time, the era of BBC3 as a traditional television channel came to an end.In a cost-saving move for the BBC, the channel, launched 13 years ago, becomes the first in the world to make the transition from TV broadcast to a solely online platform as BBC3’s budget is cut from £85m to £30m, with the savings ploughed into drama on BBC1.The channel was launched in 2003 and set out to create programmes that brought in younger audiences between the ages of 16 and 24, broadcasting to around 11m viewers each week. It was responsible for launching the careers of James Corden and Matthew Horne on Gavin and Stacey, David Walliams and Matt Lucas on Little Britain and Julia Davis on Nighty Night.

index identities

1) Reading the riots
2) Post-colonialism: Destiny Ekaragwa film analysis
3) Post-colonialism: theory and clip task
4) Feminism: post-feminism article and No More Page 3 research
5) Feminism: Feminist theory and Beyonce video analysis
6) Feminism: waves and feminism and online activism
7) Identity and Film - Media Factsheet task
8) Collective identity and the media

identities

Identities and Film: Media Factsheet 142: Identity and Film

In 1954, the researchers Manfred Kuhn and Thomas McPartland conducted an experiment, known as the TST (Twenty Statements Test) in which they asked the participants to answer the question “Who am I?” twenty times. People would be encouraged to think of all the different roles they have in their lives. The test reveals that people don’t have one single identity, but many identities that they move in and out of depending on the situation they find themselves in.

I am a male (Social groups and classifications)
I am a teenager (Social groups and classifications)
I am a student (Social groups and classifications)
I am a footballer (Interests)
I am a brother (Social groups and classifications)
I am creative (Self-evaluations)
I am interested in music (Interests)
I am interested in sports (Interests)
I am friendly (Self-evaluations)
I am funny (Self-evaluations)
I am ambitious (Ambitions)
I am lively (Self-evaluations)
I am fun (Self-evaluations)
I am kind (Self-evaluations)
I am laid back (Self-evaluations)
I am someone who enjoys solving problems (interests)
I am religious (Ideological beliefs)
I am helpful (Self-evaluations)
I am appreciative (Self-evaluations)
I am loyal (Self-evaluations)

The film is an action comedy its day that Im a person who sees the brighter side of things.I enjoy to make jokes where ever Iam just like Chris Tucker who is my favorite comedian he tries to talk out of every situation. Then it also has Jackie Chan the legend who i enjoy to watch as he is very adventurous and flexible.He is a good hearted guy loyal to his people and wants everyone to be happy.

Media and Collective Identity

Complete the following tasks on your blog:

1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?'

Who are you? who are we as people including interests and personality traits
I think, therefore I am Not too long ago, the ungovernable roles of class, religion and gender served as predetermined roles which dictated our lives.
From citizen to consumer Bernays proposed ideas originating the notions for the consumer boom of the early 20th century. This inspired a psychoanalytic take on consumerism construction by branding products according to how it'd make people feel about themselves - thus tapping into the id of an individual's primitive desires.
The rise of the individual Nearing the end of the 20th century brought a pride to people for being themselves - empowerment through individualism.
Branding and lifestyle Image of consumers formed through 'style over substance'.
Who will we be? Self-identity is malleable with the internet developments

2) List five brands you are happy to be associated with and explain how they reflect your sense of identity.

nike I like their clothes as it very comfortable and all the athletes and celebrities wear them.
apple I enjoy their product as they are very modern and easy to use
Adidas I like their clothes as it very comfortable and all the athletes and celebrities wear them.
Twitter i enjoy going on it to keep up to date with things


3) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean?

The expression suggests that today people focus on what you wear  and how you present yourself rather than the inner you. This can be said for people, brands or anything that can be judged through appearance. Today, we cannot deny that people like to judge others and things based on how they are presented therefore I agree.

4) Explain Baudrillard's theory of 'media saturation' in one paragraph. You may need to research it online to find out more.

Baudrillard claims that our current society has replaced all reality and meaning with symbols and designs, and that human experience is of a simulation of reality. The simulacra that Baudrillard refers to are the significations and symbolism of culture and media that construct perceived reality, the acquired understanding by which our lives and shared existence is and are rendered legible; Baudrillard believed that society has become so saturated with these simulacra and our lives so saturated with the constructs of society that all meaning was being rendered meaningless by being infinitely mutable.

5) Is your presence on social media an accurate reflection of who you are? Have you ever added or removed a picture from a social media site purely because of what it says about the type of person you are?

To some extent. I believe that things that honest hearted people post on social media shows their morals, standards and who they are. For example, you could get to know that some like certain foods, countries and hair products through social media which I think is getting to know someone. Despite it not being an accurate reflection of who I am as I don't post much on social media, it does reflect some of my characteristics/ personality; someone who enjoys time with family, enjoys company with friends, visiting countries and attending special occasions such as weddings. I have never removed a picture but I have added a picture to show the type of person I am.

6) What is your opinion on 'data mining'? Are you happy for companies to sell you products based on your social media presence and online search terms? Is this an invasion of privacy?

I dont agree with i dont want companies to see what im doing and what im interested in.Its a big invasion of privacy and im not happy about it.

BBC News Channel identified as next service to become online-only

'We will make a transition from rolling news to streaming news; news in the palm of your

hand'

.

The BBC News Channel has been identified as the next BBC service to become online-only as the organisation looks to embrace technological change and make cost savings following cuts to its budgets.The BBC Trust’s recent approval for the youth-orientated BBC3 channel to move online-only in March has paved the way for the broadcaster to take other fringe services onto exclusively digital platforms.In a speech on the BBC’s future in September, Director-General Tony Hall expressed the desire for a “news-streaming” service aimed at mobile phone users. “Over the period of this charter, we will make a transition from rolling news to streaming news; news in the palm of your hand,” he said.

Independent expected to announce closure of print editions later today

Evgeny Lebedev in final talks about a deal to sell the i, the cut-price national title which has supported the Independent.Evgeny Lebedev is expected to announce later on Friday that the print editions of the Independent and Independent on Sunday will be closed.Lebedev is in the final stages of a deal to sell the i, the cut-price national title which has financially supported the Independent since launching in 2010, with the £25m proceeds to be used to focus on building the independent.co.uk website – at the expense of the newspapers.Many of the 150 full-time staff on the Indy and i titles are now at risk of losing their jobs.

Identities and the Media: Feminism

Media Magazine reading


2) What are the two texts the article focuses on?

HBO’s Pan Am and Beyoncé’s music video for ‘Why Don’t You Love Me’,

3) What examples are provided from the two texts of the 'male gaze' (Mulvey)?

This first image of the Pan Am stewardesses is one which is highly constructed and mediated, an image whose purpose is to be admired and aspired to by women, and visually enjoyed by men.
A constructed version of femininity, self-consciously acknowledging that this is simply a ‘glossy’ image, a fantasy not based on reality.series the women use their appearance to empower themselves, frequently donning their uniforms to gain access to places they want to be, using their looks to their own advantage, and allowing us, the audience, to enjoy appreciating their bodies.In her music video for the song ‘Why Don’t you Love Me’ Beyoncé parodies the stereotype of the 1950s housewife, clearly inter textually referencing the iconic 1950s pin up girl Betty Paige.The dresscodes are highly sexualised; the costumes include tight high-waisted knickers, a vintage style bra, Fifties pedal pushers with cats-eye-shaped glasses, suspenders and stockings which all allow the audiences to not only appreciate Beyoncé’s ‘credentials’ but also the vintage fashion on offer.

4) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form?
I believe that these texts show a new form of sexism as in more and more new media texts females are shown to be sex objects and are heavily sexualised.

5) Choose three words/phrases from the glossary of the article and write their definitions on your blog.

Feminism – A movement aimed at defining, establishing, and defending women’s rights and equality to men.Post-feminism – An ideology in culture and society that society is somehow past needing feminism and that the attitudes and arguments of feminism are no longer needed.Male Gaze – The gaze referring to Laura Mulvey’s seminal article ‘Visual Pleasure and Narrative Cinema’ which argues that main stream Hollywood films subject female characters to the ‘male gaze’ of the camera, fragmenting and objectifying their bodies.

No More Page 3

1) Research the No More Page 3 campaign. Who started it and why?

Lucy Anne Holmes, August 2012.

2) What are the six reasons the campaign gives for why Page 3 has to go?

1) "It’s 2014! Page 3 was first introduced in the sexist 1970s. A lot has changed over the last 30+ years in our society, we think it’s time The Sun caught up…"

2) "It’s soft porn in the UK’s no.1 selling family newspaper that children are exposed to. Until 2003 the models were only 16 (and made to dress up in school ties and hats – seriously!) It’s never been OK. One day we’ll look back on this and think “oh my goodness, we did what?!”"

3) "What does it teach children? They see page after page of pictures of men in clothes doing stuff (running the country, having opinions, achieving in sport!) and what are the women doing in this society they’re learning about? Not much really, other than standing topless in their pants showing their bare breasts for men. It’s not really fair, is it?"

4) "Women say, do and think so many interesting and incredible things and should be celebrated for their many achievements. They are people, not things! Not ‘that’. The fact that we hear ‘look at the tits on that’ or ‘I’d do that’ is disgusting, disrespectful and objectifying. Page 3 of The Sun is the icon that perpetuates and normalises this horrible sexist ‘banter’."

5) "Every single weekday for the last 44 years in The Sun newspaper the largest female image has been of a young woman (usually of a very particular age, race, physicality) showing her breasts for men, sending out a powerful message that whatever else a woman achieves, her primary role is to serve men sexually. Pretty rubbish that really."

6) "The Sun newspaper could be so much stronger without Page 3. Because currently, any story they run about women’s issues such as rape, sexual abuse, harassment, domestic violence or the dangers of online porn is drowned out and contradicted by the neon flashing sign of Page 3 that says ‘shut up, girls, and get your tits out.’"

3) Read this debate in the Guardian regarding whether the campaign should be dropped. What are Barbara Ellen and Susan Boniface's contrasting opinions in the debate?
Susan belives that page 3 isnt much of a big issue to be worried at as there are a lot of more larger issues wrong with news, also she believes that this campaign started too late and the entertainment that page 3 offers can easily be found online with hardly any issues, so why is it different to have it in page 3.

Barbara is the opposite, she believes that Susan is wrong and it doesn't matter whether there are nigger issues, the sexualisation of a women is wrong and shouldn't be accounted for in public newspapers.

4) How can the No More Page 3 campaign be linked to the idea of post-feminism?
As females have been listened to and have caused the removal of page 3, removing sexualisation of women within newspapers.

5) What are your OWN views on the No More Page 3 campaign. Do you agree with the campaign's aims? Should the campaign continue?
I believe that the campaign makes sense and should've happened, this is because newspapers should only be for news and news only. Having a feature of naked women doesn't make any sense and is purely there just for male gaze and in order to gain more sales by men. It enforces the theory of sex sells and this is a discrimination of females as it dehumanises them as sex objects.

6) Do you agree that we are in a post-feminist state or is there still a need for feminism?
I believe that there is still a need for feminism as they're is still a lot of sexualisation and inequality of females in the world and media at the moment. A big issue would be the video game industry as females are shown to be no key element to the story lines and are also sexualised.

Identities: Feminism and new/digital media

1) Ched Evans: petition to prevent convicted rapist playing
Summarise this example for the rest of the class in one paragraph
A feminist named Jean Hatchet who started a online petition to stop Oldham fc from signing Ched Evans a convicted rapist.The petition got 21,000 signatures in the first 24 hours and then got 160.000 in September.Oldham eventually withdraw their contract and Jean Hatchet was happy however twitter abuse just increase for her.
What was the initial incident or situation that sparked this example?
Ched Evans is a professional footballer who got convicted of rape in 2012 and was sentenced to 5 years.He came out last year after doing a half sentence and so was looking for a football club to play for to get just career back on track.The clubs that wanted to sign him were revealed and one of them was Oldham fc and so fans and feminist were not happy about this
In your opinion, is this an example of a valid campaign or something of a witchhunt against people who are not doing any serious harm?
In my opinion I think that the petition and all the talk was not needed if Oldham FC thought that this will help them and get Ched Evans career stated it again it wouldn't be a bad idea.As he always said he was innocent and not only that he done his time and is a free man.

2) Caroline Criado-Perez: female presence on banknotes

Summarise this example for the rest of the class in one paragraph

Caroline who is a a feminist who urged that banknotes should have women on them.As it was a battle with the bank she won and after her victory she received a lot of rape threats and death threats online.Thousand of threats even her fake address was posted on to twitter aswell.

What was the initial incident or situation that sparked this example?
Leaving an all-male, all-white lineup on our English banknotes (apart from the Queen who is there only as an accident of birth). Criado-Perez had threaten to sue the bank under the 2010 Equality Act. The then Bank of England governor, Mervyn King, appeared to dismiss her request. 

In your opinion, is this an example of a valid campaign or something of a witchhunt against people who are not doing any serious harm?
In my opinion i believe that this incident didn't do no harm as banknotes had the Queen on them band man.Its just money and it doesn't really matter whose faces are on it.

3) Caitlin Moran: Twitter silence

Summarise this example for the rest of the class in one paragraph?
The movement is a Twitter trend called #TwitterSilence, and it involves an ironic day of quiet in protest of women's inability to speak out on Twitter without incurring some form of abuse.

What was the initial incident or situation that sparked this example?

Caroline Criado-Perez, the organizer of a campaign that put Austen's picture on the latest British banknote, her fellow U.K. feminists have rallied behind her with an unusual tactic: shutting up.Due to the abuse they were receiving from men so they thought this would show their strength by encouraging and not twitting.
In your opinion, is this an example of a valid campaign or something of a witchhunt against people who are not doing any serious harm?

In my opinion I think this is real issue and the women did a good thing to  go on a twitter silence as twitter abuse is a real thing people think they can say something behind a screen because they dont know the person personally and never have seen them .

David Bowie Sheffield tribute mural ridiculed on social media

A 7ft (2.1m) painting by Trik featuring Bowie in the persona of his character Aladdin Sane has appeared on a street corner in the city centre.One Twitter contributor remarked, "How did you find an artist with no idea what Bowie looked like?", while another asked, "Who is that a picture of?"
Trik said he found it all "fun", but he might now paint over the picture. The 25-year-old self-taught artist said: "I'm looking at the reaction right now. It's not very nice to see people talking about me as an artist.
'Let them hate' "I'm going to get a picture of it, so it will be fine, but I've got to do what I've got to do."
Speaking about the adverse reaction, he said: "Let them hate, I'm finding it fun.".This started to trend in the UK for a while as people were outraged but it dont have an effect on artist.

YouTube star Zoella reaches 10m subscribers milestone

British vlogger’s videos have been watched more than 1bn times so far on Google’s online video service across her two channels

She may be a bestselling author and makeup mogul now, but Zoe “Zoella” Sugg is still attracting new fans on her original stomping ground: YouTube.The vlogger’s main YouTube channel has just reached the milestone of 10 million subscribers, making it the fourth British channel to reach that mark after One Direction, KSI and Adele.Subscribers have become one of the key metrics to measure YouTube channels’ success, representing fans who have signed up to receive notifications when a creator posts a new video. Youtube has given young people the opportunity to generated their own content and give other young people around the world to learns other ideas and ideologies from them.Such as KSI who is a young black male from Watford or FouseyTube from Los Angeles who both have a combined subscribers of 30 million.

Identities: Feminist theory and blog task

1) How might this video contribute to Butler’s idea that gender roles are a ‘performance’?

The music video shows females as house wifes,basically stay at home wife's who dont go out and work.They are trying to imply the men do that and so the women cook and clean.Butler theory comes into this as she says genders are not biologically fixed and so behaviour are socially constructed.So this music video isn't stuck by Beyonce as the behaviour she is doing is socially constructed so its seen on the day to day and the media use it too

2) Would McRobbie view Beyonce as an empowering role model for women?

McRobbie would see Beyonce as an empowering role model as she believes glamours models are not seen as the male gaze or in the media as sex object.But she has made into a positive as she believes they are empowering for women 

3) What are your OWN views on this debate – does Beyonce empower women or reinforce the traditional ‘male gaze’ (Mulvey)?

I believe the music video does reinforce the male gaze as the video is not empowering women it is more downgrading them.As the video just shows them sticking to the stereotypical views on women being stay at home wifes:cooking and cleaning and the male gaze comes into as she she shows cleavage.She dances around and it appeals to the men but the song appeals to the women.

Mirror looks to target female readers with secret national newspaper project

Team led by Sunday Mirror editor Alison Phillips said to be developing new cut-price tabloid title focused on women

The Mirror’s secret cut-price national newspaper project is understood to be a title that specifically targets female readers.Trinity Mirror, the publisher of the Daily Mirror, Sunday Mirror and Sunday People, has had a team exploring the viability of a new national newspaper since last year. The title would operate on a similar model to Evgeny Lebedev’s highly-successful i, which launched in 2010 and sells 268,000 copies a day at a cut price of 40p, operating off a low cost base by feeding off the Independent.

Daily Mail website's ad revenues surge as paper announces price hike

Mail Online ad income soared by 27% in the fourth quarter, driven by US growth – but it was not enough to offset print decline

The owner of the Daily Mail has said that Mail Online boosted its ad revenues by 27% in the final three months of last year, as it announced that the paper is to increase its cover price for the first time in three years.Daily Mail & General Trust reported on Thursday that Mail Online, which missed its £80m annual revenue target last year, had a growth rate of 16% in the year to the end of September. Mail Online’s 27% boost in the final quarter is a promising sign, particularly given at one point last year its growth rate fell to single digits as the entire digital newspaper ad market faltered.

Post colonialism

1) Read the excellent article exploring the different representations of black people in British film and TV from Media Magazine 42 (MM42 fromour Media Magazine archive - page 51)

2) List FIVE films, FIVE TV programmes and FIVE online-only productions that are discussed in the article.
Films:

Anuvahood
Adulthood
Kidulthood
Attack The Block
Sket
Ill Manors

Tv Shows:

Top Boy
Bullet Boy
Luther
55 Degrees North
Line OF Duty
Online Only:
Brothers WIth No Game
Venus Vs Mars
The Ryan Sisters
Meet The Adebanjos
All About The Mckenzies

3) Watch Destiny Ekaragha's clips above (more of her work is available onher website, including the short film The Park). To what extent can we apply Alvarado's and Fanon's theories to these films? Do they reinforce or subvert typical black stereotypes in British film and TV? Refer to specific scenes and events in the clips in answering this question and aim for at least 350 words.

In Tight Jeans, the characters are represented as if they are in gang activity.As the mise en scene of their customs has them in that type of clothing as they are wearing hoodies and the location is in an estate on the wall.This is from both Alvardo and Franz as they say in their theory are represented dangerously and decivilized.However as the conversation begins you can see their are not like that and another example in when the white person walks passed the characters look at him and through their facial expression it looks they want to rob or attack however the characters said: "blud how can you wear trousers that tight".This shows the characters are not violent but the one at the end far left is very funny in the clip.So this reinforces Alvarado theory of black people are represented to be humours characters such as being quirky and never been the main characters always the sidekick.In The Gone Too far trailer it represented the characters Alvarado’s theory by representing the black youth as what can be seen as dangerous. This is through the mise-en-scene, in further detail the clothing of the characters wearing what would be seen as stereotypical urban clothing, such as tracksuits which automatically gives the characters a street image. Also, the some others characters in the park being aggressive towards the man characters reinforces frants theory as they are represented in being decivilize.also the female characters is also represented this way as she is sly and wants to have a boy she does not even like.Another example of the typical stereotype being subverted is when the main character meets his brother. This brother, who has just arrived from Africa, has a typical African accent and this subverts the exotic and primitivize theories as the main character himself who’s a black British teenager doesn’t have an accent. Furthermore, a difference between the African brother and main character is seen through the choice of clothing: the African one wears suits and the main character wears a tracksuit. This creates humour for the African brother as he doesn’t adapt to British culture. 

News Corp denies rumors company wants to buy Twitter

Twitter’s shares have risen on rumours that it is becoming viewed as an acquisition target, as unconfirmed chatter about News Corp interest circulated

Rupert Murdoch’s News Corp said rumours about the company’s interest in buying microblogging site Twitter or building a stake in it were untrue.Twitter’s shares, which rose as much as 14%, pared some gains and were up 5.2% at $17.55 in late afternoon trading. The rumours had lifted the stock from a record low.Unconfirmed chatter about potential News Corp interest in Twitter circulated.This story is example of how power social networking has became as twitter is a huge social networking site and the Media mogul Rupert Murdoch might be interested in being involved in it.

Netflix share prices soar as company reaches nearly 75m subscriptions

The popular streaming video service outdid Wall Street expectations for the quarter by a full five cents per share and added 5.59 million new viewers.

Everybody worried about Netflix can chill: the company added more subscribers than expected at the end of last year and its sky-high share price soared another 9% on the news.In the company’s fourth-quarter 2015 results, it outdid Wall Street expectations by a full five cents per share and added 5.59 million viewers, boosting worldwide subscriptions to nearly 75m.The popular streaming video service used its better-than-expected earnings report to fire back at NBCUniversal, which published its own estimates of the ratings-shy video provider’s shows earlier this month.The netflix has come but none would of thought it be this succesful as it taken renting DVD stores out of business.People will like to pay monthly to watch movies and series out home due to new and digital media.

Post-colonialism: Edward Said blog task

1) Summarise the three theorists we have looked at: Alvarado, Fanon and Said.

Alvarado - looks at four key themes in racial representations: exotic, dangerous, humorous and pitied.
Fanon -Black people are seen to put on the white mask, typical black stereotypes which infantilize,  primitivize, decivilize and essentialize
Said - Edward Said looks at Orientialism - the west are more superior to the exotic/dangerous east

2) Watch the opening of Yasmin (2004) again. Does it offer a positive or negative view of British Muslims? To what extent does it reinforce or challenge Edward Said's theory of Orientalism - that the west is superior to the exotic or uncivilised east?

Overall I believe it showed a positive view on British Muslims as it shows a Muslim man working hard as he works at his car at the engineers.It shows they are still very religious and committed to the religion as they go to the mosque and practice the quaran. Furthermore, in the beginning the old man washing off graffiti on a shutter which has racist words on it is shown in a positive way as the old man calmly washes it away and doesn't have a violent reaction to it.However then they show and reinforce Said theory of the west and east.As Yasmin changes her Muslim clothing before going to work to a more western clothing and her hair showing.

3)Finally, choose THREE clips for EACH of the theorists and explain how you could apply that theory to the clip. Pick a selection of clips on YouTube from TV, film, music video or advertising and embed them in your blog before writing your analysis under each clip. Note: this means you need NINE clips in total on this blogpost.

Alvardo 

Ride along 2 is a example of Alvarado theory as he say black representation in the media are them being humours and quirky.The black person plays this role in being the funny sidekick for the laughs in the media.Kevin hart is this in the movie as Ice Cube is the hard man who is always serious and has to take Kevin on a ride along.

Also Alvardo talks about how black people are pitied in the media in mostly commercials.As Africa is  majority in poverty so their are a lot of charity that look to raise for them that come on TV.

Then another thing Alvarado said in his theory was that black people are represented in being violent and dangerous people in the media.This film menace to society is a iconic black drama from the 90's in south central la where the main characters robs a innocent man for jewels.

Fanon

This scene reinforces Fanon theory of black people being stereotyped to be decivilized as debo is a criminal in the film and robs anyone who he sees.As this film is a comedy they may have exaggerated to be more funny but the idea is still their.

This movie reinforces Fanon theory in primitivize  where the stereotypes of black people are the tribal clothing being exotic & viral.As the main characters mum has on the traditional African clothing and the brother comes from africa with African accent.

This scenes also reinforces the stereotype of black people being primitivize as the character is a pimp as he has the look for it and has girl working in his store.He disrespected the women in calling them hoes and tells her to go away because he his disgusted in her look.
Said 

 the theory talks about east and the exotic and dangerous west.The two parts clashing as more people have moved to the west and so this a example of it as the main characters tries to pursue her hobby in playing football but here family are still traditional and want her to be at home with a husband.So it showed a inaccurate stereotype of them being really strict parents who forced them to do what they want.

This another example of the theory of the east and west where the dad is a strict Muslim man who want to keep the faith in the children however the children dont do the same.He forces them to marry a traditional Pakistani women however he is married to a white women.His eldest kids go out partying and disobey his rules.Then he beats them up to reinforce the rules and so this shows the theory of said being east vs west and how the two culture clash in the media.

This movie is a movie about american soldiers invading Somalia to capture their president and so it shows Somalia to be the dangerous and exotic east as the Somalian fighters had no remorse for the american soldiers.