Sun website traffic up by more than 25%

News UK site soars in January after December dip, as most other national newspaper websites make double-digit gains

The Sun saw its web traffic soar by more than 25% in January, a welcome recovery after it lost audience in the previous month.Its website recorded a 5% month-on-month fall in average daily web browsers in December, despite dropping its paywall fully for the first time on 30 November. News UK chiefs brushed off the decline, blaming it on issues including “certain apps” being turned off in the transition to free access, and a seasonal lull in fantasy football game Dream Team. The Sun’s decline was the smallest in the market in December.Their confidence appears to have been well placed, with the Sun recording a 25.19% month-on-month boost in daily average browsers, according to the latest Audit Bureau of Circulations figures published on Thursday.