Identities: Feminist theory and blog task

1) How might this video contribute to Butler’s idea that gender roles are a ‘performance’?

The music video shows females as house wifes,basically stay at home wife's who dont go out and work.They are trying to imply the men do that and so the women cook and clean.Butler theory comes into this as she says genders are not biologically fixed and so behaviour are socially constructed.So this music video isn't stuck by Beyonce as the behaviour she is doing is socially constructed so its seen on the day to day and the media use it too

2) Would McRobbie view Beyonce as an empowering role model for women?

McRobbie would see Beyonce as an empowering role model as she believes glamours models are not seen as the male gaze or in the media as sex object.But she has made into a positive as she believes they are empowering for women 

3) What are your OWN views on this debate – does Beyonce empower women or reinforce the traditional ‘male gaze’ (Mulvey)?

I believe the music video does reinforce the male gaze as the video is not empowering women it is more downgrading them.As the video just shows them sticking to the stereotypical views on women being stay at home wifes:cooking and cleaning and the male gaze comes into as she she shows cleavage.She dances around and it appeals to the men but the song appeals to the women.