Daily Mail website's ad revenues surge as paper announces price hike

Mail Online ad income soared by 27% in the fourth quarter, driven by US growth – but it was not enough to offset print decline

The owner of the Daily Mail has said that Mail Online boosted its ad revenues by 27% in the final three months of last year, as it announced that the paper is to increase its cover price for the first time in three years.Daily Mail & General Trust reported on Thursday that Mail Online, which missed its £80m annual revenue target last year, had a growth rate of 16% in the year to the end of September. Mail Online’s 27% boost in the final quarter is a promising sign, particularly given at one point last year its growth rate fell to single digits as the entire digital newspaper ad market faltered.