![Mail Online’s ad revenues increased by 27% in the fourth quarter](https://i.guim.co.uk/img/media/98bb0d41d4653d988cfaf843cd9f69ce0ddba20e/5_0_990_594/master/990.jpg?w=300&q=85&auto=format&sharp=10&s=deba9dedebe8b4d51d4bb78d680d0394)
The owner of the Daily Mail has said that Mail Online boosted its ad revenues by 27% in the final three months of last year, as it announced that the paper is to increase its cover price for the first time in three years.Daily Mail & General Trust reported on Thursday that Mail Online, which missed its £80m annual revenue target last year, had a growth rate of 16% in the year to the end of September. Mail Online’s 27% boost in the final quarter is a promising sign, particularly given at one point last year its growth rate fell to single digits as the entire digital newspaper ad market faltered.
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