Media and Collective Identity

Complete the following tasks on your blog:

1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?'

Who are you? who are we as people including interests and personality traits
I think, therefore I am Not too long ago, the ungovernable roles of class, religion and gender served as predetermined roles which dictated our lives.
From citizen to consumer Bernays proposed ideas originating the notions for the consumer boom of the early 20th century. This inspired a psychoanalytic take on consumerism construction by branding products according to how it'd make people feel about themselves - thus tapping into the id of an individual's primitive desires.
The rise of the individual Nearing the end of the 20th century brought a pride to people for being themselves - empowerment through individualism.
Branding and lifestyle Image of consumers formed through 'style over substance'.
Who will we be? Self-identity is malleable with the internet developments

2) List five brands you are happy to be associated with and explain how they reflect your sense of identity.

nike I like their clothes as it very comfortable and all the athletes and celebrities wear them.
apple I enjoy their product as they are very modern and easy to use
Adidas I like their clothes as it very comfortable and all the athletes and celebrities wear them.
Twitter i enjoy going on it to keep up to date with things


3) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean?

The expression suggests that today people focus on what you wear  and how you present yourself rather than the inner you. This can be said for people, brands or anything that can be judged through appearance. Today, we cannot deny that people like to judge others and things based on how they are presented therefore I agree.

4) Explain Baudrillard's theory of 'media saturation' in one paragraph. You may need to research it online to find out more.

Baudrillard claims that our current society has replaced all reality and meaning with symbols and designs, and that human experience is of a simulation of reality. The simulacra that Baudrillard refers to are the significations and symbolism of culture and media that construct perceived reality, the acquired understanding by which our lives and shared existence is and are rendered legible; Baudrillard believed that society has become so saturated with these simulacra and our lives so saturated with the constructs of society that all meaning was being rendered meaningless by being infinitely mutable.

5) Is your presence on social media an accurate reflection of who you are? Have you ever added or removed a picture from a social media site purely because of what it says about the type of person you are?

To some extent. I believe that things that honest hearted people post on social media shows their morals, standards and who they are. For example, you could get to know that some like certain foods, countries and hair products through social media which I think is getting to know someone. Despite it not being an accurate reflection of who I am as I don't post much on social media, it does reflect some of my characteristics/ personality; someone who enjoys time with family, enjoys company with friends, visiting countries and attending special occasions such as weddings. I have never removed a picture but I have added a picture to show the type of person I am.

6) What is your opinion on 'data mining'? Are you happy for companies to sell you products based on your social media presence and online search terms? Is this an invasion of privacy?

I dont agree with i dont want companies to see what im doing and what im interested in.Its a big invasion of privacy and im not happy about it.