Sun website to scrap paywall

Publisher News UK set to make U-turn and offer its content for free from 30 November in bid to compete with rivals such as Mail Online
http://www.theguardian.com/media/2015/oct/30/sun-website-to-scrap-paywall

• The Sun is poised to make a major U-turn by scrapping its paywall and offering most of its website content for free.
• It is understood that News UK, which also publishes the Times and the Sunday Times, has taken the decision to compete against major rivals in the free advertising market such as Mail Online.
• News UK made the decision to put the Sun, the UK’s biggest-selling tabloid, behind a paywall in August 2013 following a decision to move the Times and Sunday Times.
• Rebekah Brooks, the News UK chief executive, informed staff on Friday morning of the U-turn in strategy, which will happen on 30 November.

This just sums up the industry of how competitive it is right now as they all look at what each other are doing and see if they are doing something right or wrong then they jump on what is good.So the Sun the daily mail having success from their free content as they have a lot readers on their website and so the Sun want to challenge them so they make free content for readers too.