Apple could be the victim of its own success

After the success of the iPhone, Apple may struggle to come up with new innovations that will dominate markets in quite the same way
http://www.theguardian.com/technology/2015/oct/29/apple-could-be-the-victim-of-its-own-success

• On Tuesday Apple announced the largest-ever annual profit in corporate history – $53.3bn (£34.7bn) over the previous 12 months.
•  In the July-September period, sales of iPhone's grew almost a quarter compared to the same period in 2014, even as rivals such as Samsung and LG saw slower sales
• Is it all, finally, downhill from here, ending a ramp that began with the iPod in 2001, and turned stratospheric with the iPhone in 2007
• The three months to December are always Apple’s best, and it is forecasting revenues of about $76.5bn

Apples success was so big and great for everyone working their and the customers that people have now set a high exceptions level for them and so people always expect more and even better.So people are looking forward to the iPhone 7 expectations are that things need to change from the old 6 and so if they don't people are going to be upset and they lose out on sales. So overall I do believe they will pull something out of the bag and they will come up with something fantastic that everyone will enjoy.