News Corp first quarter 2015 earnings fall 15% as advertising revenue tumbles

Company’s newspaper division suffers 11% slide in revenue to $1.29bn, but digital listings business records strong performance to offset decline 

http://www.theguardian.com/media/2015/nov/06/news-corp-first-quarter-2015-earnings-fall-15-as-advertising-revenue-tumbles?CMP=twt_a-media_b-gdnmedia 

• Rupert Murdoch’s News Corp has suffered a 15% slide in first quarter earnings as advertisers continue to shy away from newspaper offerings.
• The media giant’s News and Information business fell 11% in the three months to 30 September
• Advertising revenue in the segment was down 13% during the quarter, despite an increase in digital advertising sales.
• Mainly on account of a weak print advertising market in Australia and currency fluctuations from a lower Australian dollar.

This is massive example of how newspapers are declining in not only people reading them or purchasing them.The only way that can make money is to advertise for companies.Then now they are shying away due to the fact that they believe they don't want to risk paying for advertisement which is not guaranteed to have readers. Thats why digital advertisement sales have increased as everyone with a phone can access free high quality news instead of reading a long newspaper. That sometimes is a bit late and may not have your exact news that you wont.