Example of To what extent answer

Developments in new/digital media mean that audience can now have access to a greater variety of views and values.To what extent are audiences empowered by the developments?

The development has empowered the audience as the media content can now be taken on board or just left alone.A plurist view would say As new and digital media has allowed the audience on social networking to see media stories on their time line on twitter for example.Then the audience can challenge and produce what they believe of the media text and say what they think or believe or they can just leave it.For example the police brutality situation in America where the police have killed innocent people have died because they have been shot and so the audience read or watch the news and they have views that are unpopular with the audience.A good quote for this is "the internet is a empowering tool...an exciting and revolutionary prospect".This shows the freedom of the audience as they don't have to listen to anything they heard or seen as they just can take it or leave.So the audience can state their opinion on a news segment and tell others not to listen to them.Then that starts getting re tweet and start to trend online.Now the audience have power as everyone is against the media content on the particular situation because of what they said.

However I disagree as over the years, many powerful people in the media control what the institutions distribute.So for example the ever prime minister has had the backing of powerful media moguls such Rupert Murdoch.A good quote for this is "web pages and blogs are like a million monkeys typing nonsense" this quote means the audience have the least power on the web as its just a million monkeys typing nonsense.Nonsense meaning comments or tweets about nothing that really would take an interests too.As the ultimate control is increasingly concentrated in wealthy corporations/ media conglomerates.The media powerful people write articles and columns and many other media outlets to say their expert opinion on a situation but really and truly their opinion is not only taken into consideration its some truth and facts to some.Their control on the righting determines what people think and do so if the media outlet say something is wrong or something is right this is what the audience take in as they don't have enough power to take them on and change others opinions like the powerful people do.