Rise in UK web users blocking ads, research finds

More than 1.3m people have adopted technology that blocks online ads since June, with young people more likely to turn off intrusive pop-ups and videos

Ad blocking Ad blocking is on the rise in the UK, with 18% web users saying they use the software, up from 15% just five months ago.The increase, captured in research by the increase by the Internet advertising bureau, is equivalent to more than 1.3 million people adopting the technology since June.

This is a good thing as ads and pops are increasing and it has become very frustrating and irritating.Young people like to listen to or download songs and movies online and it gets really annoying when ads just keep popping up.The videos that they  are advertising are products or services we are not interested in.1.3 million people have adopted the technology since June.Also I believe that the  software will increase of the next year and the year after that.