YouTube football channel Copa90 takes on big broadcasters with new ads

http://www.theguardian.com/technology/2015/sep/29/youtube-channel-copa90-marketing-campaign

British sports channel has more than 1m subscribers, but YouTube is giving it a promotional push like it did for Zoella and Vice News in 2014.

•  Copa90, it is averaging nearly 3.6m views and 13.8m minutes watched every month
• Copa90 now is getting advertising push from YouTube itself 
• Youtube believe copa90 is designed to reach every single 16- to 24-year-old football fan in the UK, and sees it as a much more logical sports strategy for YouTube than entering the live-rights market.
• Copa90 reaches the football fan market because they produce different content 

YouTube are doing this to generate a new football audience as they cant afford live primer league games or world cup games to distribute so this sort of content where 16-24 years football understand the banter and the punditry. Copa90 is already well founded by the likes of htc and Adidas etc.When having YouTube giving that promotional push,as a copa90 fan its a good way to go forward and a good thing for the whole YouTube community channels.With a high-profile advertising campaign involving online ads and billboards around London.