Bt

BT steps up sport and drama as it tussles with Sky for customer

This article is about the rivalry building between bt and sky as they fight for rights to show sport event on there channels and who ever get the rights to show the more viewers means the more money.They both don't want to lose this competition as they are competitors of each others

• BT paid almost £900m for exclusive rights over three seasons
• £400m Sky and ITV had paid for shared rights for the previous three years.
• successful bid for 38 Premier League games a year in 2012, that deal was a clear signal BT intended to challenge Sky’s dominance
•  the £5.14bn Premier League deal signed in February shows just how committed Sky is to retaining its position as the UK’s main pay
• Sky paid £4.2bn for 126 games a year
• BT paid £960m for 42
• BT’s pay-TV business remains small with 1.2 million subscribers
• total audience for BT Sport only rises to 5.2 million
• Sky, which has just passed the 12 million subscriber mark.

In my opinion the war for the champions league makes the audience feel special and makes it comfortable for them to watch because they don't really care wherever its on they will purchase it and watch.But the companies such as sky don't like the war as they lost the war and so they lose a whole load of customers on Wednesday and Tuesday night as they are watching the champions league.So they lose them to their main competitors bt sports.

http://www.theguardian.com/media/2015/sep/06/bt-sky-sporting-rights-drama-premier-league