NDM Marxism,Pluralsim and Hegemony

I've got some reading to get you started. There is a reference to hegemony in a Guardian article about last year's Hunger Games film that could also be linked to feminism - read the article on the Hunger Games and at least 15 comments below the line. How does this link to what we've learned about hegemony? 

The Hunger games is a clear exmaple of hegemony the film shows the higher class are powerful and in control with their fancy costumes while the poor live out in the districts and are treated well. Then the whole plot is to find 2 people to fight and its seemed as its part of tradition as its televised Hunger Games. The practice has been repeated so often that it is now common sense to have a televised Hunger Games every year which involves young adults and even kids killing each other in an attempt to be crowned the victor. The fact that this is normal clearly suggests hegemonic control in the Hunger Games. 

Read the Media Magazine article ‘Web 2.0: Participation or Hegemony?'. Go to our archive of Media Magazine issues and click on MM39 - the article you need is on page 58. Answer the following questions:

1) Research the Ian Tomlinson case. What would the traditional, hegemonic view of the police be in a case like this? How did new and digital media create a different story? What does the police officer's subsequent aquittal suggest about the power of new and digital media?

The hegemonic view would allow the police to get away with with this story if none saw it.However due to new and digital media the story became a much bigger story and allowed the audience to see what actually happened.happened. Alot of people saw it and went against what the police as it was example of police brutality and caused a spark in society with attitude towards police and how they feel about them. However the police still didn't got dropped from all charges so whatever the social networking tweeting and commenting wont affect the law.

2) What does the author argue regarding whether hegemony is being challenged by Web 2.0? 

The author is saying that with advancements in new and digital media we now are able to challenge hegemony with putting our views forward and making them be seen.As before we were just being the paper or computer just reading and keeping what we have in our heads.So now we are able to say what we want with the comment section ,blogs  and most importantly and most popular its social media whether its on twitter,Instagram or snap chat we can say what we want and protest against things or agree with things by making it trend and re tweet other things.

3) In your opinion, does new and digital media reinforce dominant hegemonic views or give the audience a platform to challenge them?

In my opinion it new and digital media is a starting point for us as an audience to challenge hegemonic views of society but still needs to  be worked on as even with these advancements police officers are still being acquitted for manslaughter even with video evidence of what happened so I believe that it can be platform for us to challenge hegemony but isn't a big enough level to get rid of hegemonic views.

BBC shelves plans to shut news channel

Corporation review into cost benefits of making channel online-only understood to show savings would only have been around £16m a year 

http://www.theguardian.com/media/2015/nov/06/bbc-shelves-plans-to-shut-news-channel

• The BBC is understood to have shelved plans to potentially shut its 24-hour news channel.
• The corporation has been exploring plans to make the BBC News TV channel online-only
•  replacing it with a mobile streaming service if further cuts need to be made. 
• The total costs associated with running the channel are in excess of £110m a year, including production, news gathering, content, distribution and infrastructure.
• it is understood a review of the cost benefits of closing the TV channel found that it was likely to only save perhaps £15m to £16m annually, not as big a saving as expected.

Overall the change is trying to adapt to new digital media as everyone uses their phone for everything and so its more convenient for them.As people don't have time to watch the 24 hour news channel let along the 6 o'clock  or 10 o'clock. Also the change would save around 15m or 16m so that's a good start and the change is adapting to the new age people can stream it on their work to work or even coming home from school or work.

News Corp first quarter 2015 earnings fall 15% as advertising revenue tumbles

Company’s newspaper division suffers 11% slide in revenue to $1.29bn, but digital listings business records strong performance to offset decline 

http://www.theguardian.com/media/2015/nov/06/news-corp-first-quarter-2015-earnings-fall-15-as-advertising-revenue-tumbles?CMP=twt_a-media_b-gdnmedia 

• Rupert Murdoch’s News Corp has suffered a 15% slide in first quarter earnings as advertisers continue to shy away from newspaper offerings.
• The media giant’s News and Information business fell 11% in the three months to 30 September
• Advertising revenue in the segment was down 13% during the quarter, despite an increase in digital advertising sales.
• Mainly on account of a weak print advertising market in Australia and currency fluctuations from a lower Australian dollar.

This is massive example of how newspapers are declining in not only people reading them or purchasing them.The only way that can make money is to advertise for companies.Then now they are shying away due to the fact that they believe they don't want to risk paying for advertisement which is not guaranteed to have readers. Thats why digital advertisement sales have increased as everyone with a phone can access free high quality news instead of reading a long newspaper. That sometimes is a bit late and may not have your exact news that you wont.

Apple could be the victim of its own success

After the success of the iPhone, Apple may struggle to come up with new innovations that will dominate markets in quite the same way
http://www.theguardian.com/technology/2015/oct/29/apple-could-be-the-victim-of-its-own-success

• On Tuesday Apple announced the largest-ever annual profit in corporate history – $53.3bn (£34.7bn) over the previous 12 months.
•  In the July-September period, sales of iPhone's grew almost a quarter compared to the same period in 2014, even as rivals such as Samsung and LG saw slower sales
• Is it all, finally, downhill from here, ending a ramp that began with the iPod in 2001, and turned stratospheric with the iPhone in 2007
• The three months to December are always Apple’s best, and it is forecasting revenues of about $76.5bn

Apples success was so big and great for everyone working their and the customers that people have now set a high exceptions level for them and so people always expect more and even better.So people are looking forward to the iPhone 7 expectations are that things need to change from the old 6 and so if they don't people are going to be upset and they lose out on sales. So overall I do believe they will pull something out of the bag and they will come up with something fantastic that everyone will enjoy.

Jailbreak' for iPhones wins $1m bounty

Computer exploit merchant Zerodium says it paid research team that worked out how to ‘jailbreak’ latest version of Apple’s mobile operating system, iOS 9.1.


http://www.theguardian.com/technology/2015/nov/03/jailbreak-for-iphones-wins-1m-bounty-zerodium-apple

• Computer exploit merchant Zerodium says it has paid out $1m to an un-named team of researchers for their method to “jailbreak” the latest version of Apple’s mobile operating system, iOS 9.1.
• “Jail breaking” refers to the practice of breaking the restrictions placed on iPhone's and iPads by Apple, in order to use the devices in ways not intended by the original manufacturer. 
• That can include installing pirated software, deleting default apps, or using programmes banned from the App Store by the California company.

jail breaking has been popular over the last view and you see now too as someone would pay 1m to researchers to find how they jailbreak the iPhone newest update.When jail breaking your phone your phone can then do many things a normal phone cant do and it can allow you to pay for this you would normally pay for it gives you access to things none else has.But their are disadvantages as you phone can get very messy on the inside with all the fiddling around with it.Your phone becomes unreliable and very slow.

Can Twitter reinvent itself with packaged news before it gets sold?

Social media site is in a corporate crisis but can Jack Dorsey and team remodel it as the world’s independent newsroom

http://www.theguardian.com/media/2015/oct/18/twitter-reinvent-sale-jack-dorsey

• Last week Twitter’s announcement that it would be making 336 employees redundant, about 8% of its workforce
• the reappearance of founder Jack Dorsey as CEO, are hallmarks of a corporate crisis
• Twitter provides the eyewitness reports and pictures ahead of the broadcast news media
• journalists when they wake in the morning don’t first switch on the radio, they reach for their smartphones and scroll through Twitter. 

Twitter are thought to be in deep crisis but from the outside looking in it looks they are doing very well as nearly every with access to a smart phone or a laptop and access to internet has twitter.Its basically has become a way of life for everyone.

Sun website to scrap paywall

Publisher News UK set to make U-turn and offer its content for free from 30 November in bid to compete with rivals such as Mail Online
http://www.theguardian.com/media/2015/oct/30/sun-website-to-scrap-paywall

• The Sun is poised to make a major U-turn by scrapping its paywall and offering most of its website content for free.
• It is understood that News UK, which also publishes the Times and the Sunday Times, has taken the decision to compete against major rivals in the free advertising market such as Mail Online.
• News UK made the decision to put the Sun, the UK’s biggest-selling tabloid, behind a paywall in August 2013 following a decision to move the Times and Sunday Times.
• Rebekah Brooks, the News UK chief executive, informed staff on Friday morning of the U-turn in strategy, which will happen on 30 November.

This just sums up the industry of how competitive it is right now as they all look at what each other are doing and see if they are doing something right or wrong then they jump on what is good.So the Sun the daily mail having success from their free content as they have a lot readers on their website and so the Sun want to challenge them so they make free content for readers too.