Friday, 4 December 2015

Feedback Essay

WWW: There are some good points here – particularly on Marxism and Pluralism where the essay steps up a level with well-chosen quotes that support your argument. The challenge now is making sure that level can be consistently applied across the whole essay.

EBI: The first half of the essay is pretty poor – it lacks focus on the question, your points are difficult to follow and there are very few quotes, theories or examples. This starts from the very beginning –your introduction offers nothing, not answering the question clearly or introducing your main case study. In addition, written English is poor and this will hold you back from the higher levels. Example: you spell ‘pluralism’ or ‘pluralist’ wrong throughout the essay.

The lack of focus on the question is particularly worrying: you need to use the wording from the question throughout – consumption and production. Take your news values paragraph – is there any link to the question at all?

You also seriously lack examples, quotes and theory. Ian Tomlinson – you say police killed him but then he died of natural causes? You don’t name Eric Garner… how is that possible when you were doing this online and had access to the internet? Not good enough I’m afraid.

LR: Plenty to do… Write a new introduction on your blog clearly answering the question, laying out the argument and introducing your case study. Then re-write your news values paragraph with clear focus on the question – consumption and production.

The development of new/digital media means the audience is more powerful in terms of consumption and production as the audience have more power as they can access news on the go and they give their opinion on it as their NDM has lead to produce websites,apps, social media pages and live streams so this gives the audience a quicker and easy access to live news.Another example is that audience have more power in terms of production too as they can produce their own content this is called citisim  journalism.They can write their own blogs and tweet as everyone has a smart phone they can take picture or videos and even the latest app everyone using periscope any incidents to show other people what is going on. Also through media consumption instead of waiting for the paper tomorrow as everyone has access to internet and has a smart phone or laptop to access the news online. Also its meets the needs of the audience as the audience want the sports section as on the newspaper it just a could of pages at the back and its one day late however online you can search for your clubs news, with many other links to gossip and videos.This is for the reason of the decline of news papers as NDM has taken over in favour of the audience

Media researchers Galtung & Ruge analysed international news stories to find out what factors they had in common, and what factors placed them at the top of the news agenda worldwide. They came up with a list of news values.Such as Continuity events that are likely to have a continuing impact (a war, a two week sports tournament) have a high value when the story breaks.Negativity is the bad news such as death, tragedy, bankruptcy, violence, damage and natural disasters.Elite Nations Or People is any story which covers an important, powerful nation (or organisation) has greater news values than a story which covers a less important nation. There are others aswell and these have changed as news is stations and newspapers in the UK may have stories the audience dont want so now with NDM they can visit others sites or stream other foreign  news station such as CNN or Al-Jazeera as the audience have the power now with NDM  they can view news any where with different news values such as VICE which is the YouTube channel which covers topics that the big media institutions dont cover as they give a voice for the voiceless.So we have a greater variety of news and values with the theory of the hypodermic needle theory which suggests that media messages are injected directly into the brains of a passive audience.

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