NDM case study: News on the Tweet

• Why are respected news brands good news for Twitter?

News brands are good news for twitter as the audience like to follow the news as it happens; like to see it breaking on Twitter; and enjoy the combination of Twitter and news content.They also enjoy the personalisation, debate and finding communities of like-minded people, which are all elements of their news experience. 

• Why in turn is Twitter good for respected news brands?

It is not surprising that newsbrands are an important source of new Twitter users. More than one in 10 of the newsbrand followers on Twitter claim they were first introduced to it by their newspaper brand – that amounts to hundreds of thousands of Twitter users –and doesn't include those who were introduced by their favourite journalists. News brands also increase traffic. Four in 10 agree they check Twitter frequently to see what is going on with their favourite newspaper brands.Perhaps this is what helps make

newsbrand followers such a valuable audience for Twitter. They are three times more likely to retweet than non-followers; four times more likely to post links to articles and three times more likely to tweet about trending news topics.

• The report suggests that old and new media “are not, in fact, in direct competition, but often work extremely well together to enhance both the media eco-system and the consumer experience”. What evidence do they provide to support this idea? Do you agree with it?

I agree with this as before news was very much produced and the main platforms such as tv news and newspapers.So audiences could not respond to it and so new media allows the audience to say their opinions on comments section or tweet.As the news is very serious twitter allowed a little a bit of "banter" to it as the audience are much younger but are socially aware so when they link a article to a tweet the funny memes and funny vines are responded to it.

• On page 24/25 of the report, the focus turns to 'gossip' or 'banter'. What example tweets from journalists are used to illustrate this? 

Tom Newton Dunn @tnewtondunn • Feb 12

Biggest cheer at the Emirates tonight by

#AFC? To an announcement for the MUFC

away fans that no more trains leaving Euston.

Neil Ashton @neilashton • Nov 5

Arsenal are toast: In all seriousness now, what

are the sales figures like for this kind of stuff?

Caitlin Moran @caitlinmoran • Jan 11

The most amazing thing about the story of

President Hollande having an affair is that he

apparently only has one pair of shoes

• Do you think the increasing amount of 'gossip' or 'banter' is harming the reputation of news and journalists?

No I believe the news having this sort of banter and gossip is bringing a lot of the younger audience to join in with news as before news was very serious and boring for the younger generation.Now that twitter has shown they are able to laugh at some stuff of or take the mick out of someone.An example of this is when David Cameron story about having a oral sex with a pig,normally young generation wouldn't care or wouldn't even hear about but twitter news spreads very quickly the news was a to topic for a full 24 hours as the younger audience just taking jabs at him making a funny situations.

• What does the report say about trust in Twitter and journalists (look at pages 34-39)?

Almost half of all Twitter users, and almost two thirds of news brand users, say it is important that news on Twitter is verified by a respected brand. This helps build trust in the content.

• Finally, do you think new and digital media developments such as Twitter have had a positive or negative impact on traditional newspapers?

It has had positive impact on traditional impact as twitter has the traditional newspapers who have twitter accounts are verified and receive a large following.Instead of visiting their site or going on TV their receive instant tweets put on to their timeline so they are appreciated more.